We share Coliseum’s success story and tell how it grew in e-Commerce with Known Online through marketing services, BI, site development, integrations and evolutionary support.
Coliseum’ Case Study
The need to grow digitally
Coliseum is a multi-brand retailer of footwear, apparel and accessories from brands such as Converse, Hi-Tec, Umbro, and Fila. The company met Known Online, on the recommendation of VTEX partner, in early 2021 at a time when they were looking to grow digitally in the e-Commerce world.
In this regard, the Group’s Marketing Manager, Francisco Seré, explained: We went out to look for a new agency because we were already working with one and what we wanted was for the partner not to be a simple administrator, but in the short term to become a kind of advisor who proposes improvements for the e-business,”said the director of theagency.Commerce constantly. The agency we had previously was very expensive, and we felt that they did not generate new proposals, they only solved the day-to-day issues. As a non-expert team we needed a partner who was an expert and who could take us to a second step of growth from the one we were in, but not improving the administrative aspect, but generating growth options through their long experience.. That’s what we went out looking for“.
The choice of Known Online agency
“We did a bidding process between several Digital Marketing Agencies and Known Online won for its proposal in e–Commerce. We understood at that time that it was a experienced partner in VTEX (the platform we were using) and that had a different approach to eCommerce in their business model.They don’t charge for a commission and in the future (and they told us this from the beginning) the idea is that everything administrative and operational will be on our side and that they will become a consultant. Compared to the other proposals, that was the decisive factor in making the decision to move forward with the agency. First they started with just the Digital Marketing service and then we ended up giving them the operation of the sites. Coliseum y Steve Madden“Francisco Seré detailed in the interview.
Coliseum case study: Excellent communication between teams, one of the great benefits.
The Group Marketing Manager mentioned as one of the main advantages the excellent communication between teams: “The benefit of working with the same agency for the Marketing and Operations service is the excellent communication between teams.–Commerce Marketing and Operation service is to achieve a synergy in the teams that will lead to an easier growth, with better communication both on our side and on the partner’s side. We have learned to work well hand in hand with Known Online, we learned to know how to ask for the developments, the improvements we need, We have achieved a good teamwork. We consider it a great achievement at the organizational level.“.
The e-Commerce Manager, Diego Wijnands, added: “We have a limit of working hours and we prioritize what we do with those hours, the tasks that are requested are more orderly and prioritized. There is good coordination as a team“.
What Coliseum values most about the agency Known Online
When talking about why they continue to choose the agency to work with, Diego Wijnands explained: “On the eCommerce side, we value that they have the knowledge that we don’t have, so they are good allies for us in the development of improvements. so they are good allies for us in the development of improvements y what we want to achieve and we know the support and accompaniment that they can give us in technological issues such as integrations, software integrations, software development, how to connect one system with another, how tofor example. And it also helps us a lot because in this world of e-Commerce we are very much alone. Known Online has contact with many companies in the rest of the market, and they nurture us with the ideas that arise in the field.“.
On the Digital Marketing side, Franciso Seré highlighted the ability to be proactive and always bring new proposals: “Known Online’s Marketing team has a line that always seeks to improve, it moves looking for new things all the time to achieve the objectives, do not sleep on what they do on a day-to-day basis. Some tasks are easy to accomplish, others are unfeasible, but they always bring innovative proposals to see if we can improve and advance in what today, for example, is the conversion rate, but it could be improving the site’s traffic or other aspects. They have always brought different proposals, that is very good”.
