Chaide, a leading company in the household industry in Ecuador, faced the need to modernize its digital platform to optimize the shopping experience of its users. In this competitive context and with ambitious business objectives, it was key to bet on a comprehensive approach to e-commerce platform development on VTEX, integrations and evolutionary support that would allow to carry out a complete overhaul of its ecommerce. The company was looking for a solution that would not only improve the aesthetics and functionality of its website, but also drive online sales through an optimized user experience and effective integration with its SAP ERP.
The challenge
The main challenge Chaide faced was to develop a world-class ecommerce platform that would provide a seamless and efficient experience for its customers. There was a clear need to align their online sales processes with their business management system, SAP, for a smoother and more efficient operation. This project not only involved creating an attractive site, but also required a strategic approach to user experience design that would foster an increase in online sales.
In addition, Chaide was looking to ensure a reliable migration of its existing site and systems, with the goal of minimizing disruptions during the transition process. This required meticulous planning and careful execution to ensure that all elements of the business would function smoothly after the change. It was clear that this digital transformation was critical to remain competitive in a rapidly evolving marketplace.
The solution: VTEX development, SAP integrations and evolutionary support
Known Online proposed a comprehensive approach that encompassed the design and development of the new online store using VTEX IO. The scope of the project included not only the creation of the website, but also a direct and effective integration with SAP ERP, allowing both systems to operate in a synchronized and efficient manner. This approach would ensure that Chaide could take full advantage of its existing infrastructure while modernizing its digital presence.
The development of the project included an optimization process focused on user experience (UX) and conversion rate improvement (CRO), which was crucial to enable Chaide to not only attract more customers, but also foster customer loyalty. Ultimately, the overriding goal was to transform the interaction with users into an experience that would drive them to make more effective and satisfying purchases.
The results
The joint effort between Chaide and Known Online resulted in the complete migration of its site and systems in a record time of four months. This milestone marked the beginning of a new era for the company in the e-commerce arena, as it was able to launch a modern and optimized platform in a timeframe that exceeded initial expectations. In addition, the implementation of the user experience improvements generated a notable increase in the conversion rate during the migration, a result that demonstrates the direct impact of the investment made.
These results not only reflect an improvement in Chaide’s operational efficiency, but have also laid the groundwork for sustainable growth in the future. Thanks to the strategies implemented, the company is better positioned to meet the challenges of contemporary e-commerce and capture a higher volume of sales through digital channels.
The digital transformation undertaken by Chaide underscores the importance of aligning technology, design and business strategy into one cohesive approach. With Known Online’s industry expertise, it not only managed a technical transition, but also drove the company’s long-term strategic growth. In a world where online competition is fierce, it is key to generate collaborative work between company and agency, this being a decisive factor for success in the ecommerce industry.
Just as Chaide boosted its ecommerce and increased its conversion rate, your business can also achieve these results. Let’s talk and design your digital strategy together.
