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GA4 Tools: your Analytics data finally under control

Suite of advanced tools for ecommerce and Google Analytics 4. Transaction mapping, conversational chat with your data in GA4 and BigQuery, and extended functionality that fills the gaps that GA4 alone does not solve.

GA4 Tools: your Analytics data finally under control

Suite of advanced tools for ecommerce and Google Analytics 4. Transaction mapping, conversational chat with your data in GA4 and BigQuery, and extended functionality that fills the gaps that GA4 alone does not solve.

GA4 Tools: your Analytics data finally under control

Suite of advanced tools for ecommerce and Google Analytics 4. Transaction mapping, conversational chat with your data in GA4 and BigQuery, and extended functionality that fills the gaps that GA4 alone does not solve.
Who it is for

When GA4 alone is not enough

Ecommerce Teams

Close the gap between your platform’s transactions and GA4’s. Identify untracked purchases, incorrect attributions and data losses that are distorting your business metrics.

Data Analysts

Access the power of BigQuery without writing complex SQL. Data chat allows you to explore and cross-reference GA4 data with your other sources using natural language, with all the analytical power of a warehouse.

Performance and Marketing Teams

Make advertising investment decisions with reliable conversion data. The suite verifies the integrity of your tracking and alerts you when there are discrepancies that could affect the optimization of your campaigns.

CTOs and Technology Teams

Implements and audits the analytics layer without maintenance complexity. The suite manages integration with GA4, BigQuery and ecommerce platforms, reducing analytics technical debt.

Features

The complete analytics suite for ecommerce

GA4 Transaction Matcheo vs Platform

Automatic comparison between transactions recorded in your ecommerce platform (VTEX, Shopify, Adobe Commerce, Magento, WooCommerce) and those that arrived at GA4. Identify discrepancies, untracked sales and duplicates with detailed reporting.

Chat with your GA4 / BigQuery Data

Consult your analytical data in natural language. Ask the system “what was the conversion funnel this week?” or “which products had the highest cart abandonment last month?” and you get the answer in seconds, with graphs.

GA4 Implementation Audit

Machine learning models that calculate the probability of each customer buying specific products, based on their history, profile and the behavior of similar customers.

Advanced Exploration in BigQuery

Simplified interface for exploring GA4 raw data in BigQuery without SQL. Cross-reference session, user, event and transaction data with visual filters and flexible export.

Advanced Funnel Analysis

Build and analyze custom conversion funnels with more flexibility than native GA4. Segment by traffic source, device, product or any custom dimension to identify exact friction.

Data Anomaly Alerts

Automatically detects drops in conversion rate, anomalous spikes or drops in traffic, loss of event tracking and other situations that require immediate attention before they impact poor decisions.

Multi-Took Attribution Analysis

Complements GA4 attribution models with full conversion path analysis. Understand the true contribution of each channel and touchpoint to revenue, beyond last-click attribution.

Automatic Customized Reports

Program automatic reports with key metrics for each stakeholder: operations, marketing, management. Available on dashboard in the right format for each audience.

GA4 Functionality Extensions

Additional modules that extend GA4: advanced cohort analysis, projected lifetime value per client, automated RFM segmentation.

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What you need to know about advanced analytics for ecommerce

Why don't my GA4 numbers match those of my ecommerce platform?

It is one of the most common problems in ecommerce analytics and has multiple causes: users with ad blockers or browsers that block tracking scripts, session losses in the checkout process (especially in external payment flows or 3DS), errors in the implementation of the purchase tag, duplicate transactions, or differences in the registration timezone. The GA4 Tools suite automates the detection of each of these causes and gives you the actual percentage of your tracking coverage.

What is BigQuery and why is it relevant to my ecommerce?

BigQuery is Google's data warehouse where GA4 exports the raw event data, without the sampling limits and restrictions of the standard interface. For ecommerce it is fundamental because it allows you to do analytics that native GA4 doesn't support: cross-reference data from multiple sources, do 14+ month historical queries, cohort analysis at the individual user level, and build predictive models on your entire customer base. The suite simplifies access to BigQuery so you don't need a data engineering team to take advantage of it.

Is the data chat secure and does my data go out to third parties?

The data chat operates on your own instance of BigQuery and GA4. Queries are processed with the language model to interpret the request and generate the corresponding SQL, but the data is never stored or used to train external models. All access to your data follows the IAM permissions you already have configured in Google Cloud, so security and control remain in your infrastructure.

What ecommerce platforms is the suite compatible with?

The suite has native integrations with VTEX, Shopify, Magento/Adobe Commerce, and WooCommerce for the transaction matcheo module. For other platforms, integration is done via API or data export. The GA4/BigQuery chat module and advanced analytics functionalities are independent of the ecommerce platform and work with any properly configured GA4 implementation.

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