TikTok is becoming the new way to search for information. In fact, 62% of young people between 18 and 24 already prefer it over Google. This makes it essential to think about
Key points about SEO in TikTok:
– Nearly 1 in 10 Generation Z youth rely more on TikTok than Google to search for information.
– Some 40% of young people would prefer to search TikTok or Instagram rather than Google Maps when looking for places to eat.
4-week SEO plan for TikTok:
1. Week 1: Research and preparation
- Define the type of content to be published.
- Select a dedicated person to manage the channel, preferably someone who understands TikTok language and trends.
- The person must be resilient to criticism and able to generate authentic and engaging content.
2. Week 2: Publishing and optimization
- Launch at least one video daily, focusing on creating content for both the “For You Page” (FYP) and search.
- Implement video optimization techniques, including descriptions and proper use of hashtags.
3. Week 3: Monitoring and adaptation
- Evaluate video performance and adjust strategies based on analysis of metrics such as retention rate.
- Continue to interact with the community and other creators within the niche.
4. Week 4: Refinement and growth
- Test new content approaches based on the data obtained.
- Create content that connects with the audience on a deeper level, fostering loyalty.
Key aspects of the content
– Engagement from the start:
The first few seconds of a video are crucial. An effective hook is essential to capture the viewer’s attention and prevent them from leaving the video.
– Strategic use of hashtags:
Limit to three to seven optimized hashtags, avoiding keyword stuffing.
– Visually dynamic content:
Ensure that something interesting happens every few seconds in the videos. Quick editing and the use of visual and sound elements are key.
SEO on TikTok goes beyond simply posting engaging content; it’s about building a genuine connection with the audience and adapting to their preferences. As businesses look for ways to grow and stand out on this platform, having solid SEO knowledge becomes a necessity.
Entering the world of TikTok and properly optimizing content can take time, but with a consistent and strategic approach, significant results can be achieved in a short amount of time. With expertise in digital marketing, Known Online is positioned as a leader in implementing effective SEO techniques on emerging platforms like TikTok, helping brands maximize their presence and engagement.
