Ecommerce has transformed the way we buy and sell products. With more and more consumers choosing to shop online, businesses of all sizes need to adapt and find strategies to maximize their sales. In this post, we tell you how to increase your e-commerce sales through several areas: development, digital marketing, business intelligence and operation. If you want to increase your ecommerce sales in Known Online we offer customized technological and strategic solutions to help you achieve it, keep reading!
How to increase ecommerce sales
To boost e-commerce sales, it is essential to work on several fronts including web development, digital marketing optimization, and efficient operation. Below, we detail key areas that you can improve to increase your results.
DevelopmentHow to optimize the user experience in online stores
An optimal user experience (UX) is crucial to retain customers and increase conversions in your online store. Here are some tips to improve the UX in your ecommerce:
- Indexing error suppression: Perform frequent audits to detect and correct indexing errors on your site. Tools such as Lighthouse and WebPageTest can help you identify problems affecting site visibility and performance.
- Navigation optimization: Facilitate user navigation with clear menus, efficient filters, and a logical structure to find products quickly and easily.
- Loading speed: A site that loads fast improves user experience and reduces abandonment rates. Optimize site performance so that it loads in less than 3 seconds. In this post we tell you how to measure the loading time of your website.
- CRO (Conversion Rate Optimization) and personalization: Conversion Rate Optimization (CRO) means improving the efficiency of your site to convert visitors into sales. Test different page layouts, calls to action, and checkout processes to identify which changes generate better results. Personalizing the user experience according to their behavior and preferences can also make a big difference in the conversion rate.
- Responsive design: Make sure your store is accessible and easy to use on mobile devices. Most users make purchases from their phones, so a responsive design is essential.
- Simplified checkout process: Simplify the purchase process as much as possible. Minimize required fields and offer multiple payment and shipping options to facilitate the purchase.
- You may be interested in: Development success story
Digital Marketing
SEO on & off site
Search engine optimization remains one of the most effective methods of driving organic traffic to your online store. On-site SEO includes optimizing the content and site structure for relevant keywords, ensuring that each page is well indexed and loads quickly (ideally with a green load time on Lighthouse). Including a blog, relevant content, and a FAQ section can help improve both the quantity and quality of traffic.
Off-site SEO focuses on obtaining quality backlinks that strengthen your domain authority. Performing thorough keyword research and focusing on linkbuilding strategies can significantly improve your visibility in search engines.
- You may be interested in: SEO success stories
Recurrence and loyalty
Increasing the recurrence and loyalty of your customers is key to the sustainable growth of an e-commerce business. Identify your visitors and save their browsing data for use in remarketing campaigns. Incentivize registration on your site through exclusive promotions and make sure you have integrated communication channels such as live chat, WhatsApp, and personalized landings in your digital marketing strategy. This data, processed correctly, will allow you to shorten purchase cycles and increase the lifetime value (PLTV) of your customers.
Performance
Performance campaigns are critical to maintaining a short and effective sales funnel. Make sure to efficiently integrate Meta and Google to maximize the performance of your advertising campaigns. Automate product and price promotion on these platforms and turn indirect sales into direct sales.
Focus your conversion campaigns on short- and medium-term profitability and orient your branding efforts towards direct sales. In addition, a well-integrated multichannel strategy can help you convert more leads and build customer loyalty through effective remarketing.
- You may be interested in: Digital Marketing Success Stories
Business Intelligence in ecommerce
Business intelligence provides you with a holistic view of your operation and marketing, helping you make data-driven decisions. Implement a tag audit to ensure you are correctly measuring all user interactions. Set up advanced tools such as GA4 and customer data platforms (CDP) to centralize and analyze information that allows you to optimize profitability and customer experience. In addition, use BigQuery and Business Intelligence (BI) for deeper analysis and insights to improve your strategy.
- You may be interested in: BI success stories
Operation
Unification of channels – omnichannel commerce
Omni-channel is essential to deliver a seamless customer experience, regardless of how they interact with your brand. Integrate all sales, marketing, operational and administrative channels to maintain a constant and efficient flow throughout the business process. Unify channel operations with tools such as OMS, WMS, ERP and PMS to avoid stock-outs and ensure an efficient operation.
Relational operation
A unified operation also means integrating sales, customer service and digital marketing. This is especially important for B2B businesses that require automated processes such as customer registration, telephone sales, and current account and credit management. Make your customers’ lives easier by offering personalized catalogs, financing options and exceptional customer service.
Green Sale
Online retailers should take advantage of opportunities in niche marketplaces and develop sustainable strategies. This not only improves operational efficiency, but also reinforces your commitment to sustainability and customer experience.
How we can help boost ecommerce for large companies
E-commerce success requires a combination of development, digital marketing, and operational optimization strategies that are tailored to the specific needs of your business. From improving loading speed and website personalization, to channel integration and the use of business intelligence, every aspect counts to increase your e-commerce sales. At Known Online, we help you implement customized solutions for each of these aspects, contact us!
