In an increasingly digitized world, leading brands are striving to offer unique shopping experiences that connect directly with their customers. Sony Spain, known for its innovation in electronics, took a bold step by launching its new WF-1000X M5 headphones using VTEX’s powerful Live Shopping platform. At Known Online, we share this success story that demonstrates how this technology is considered the future of ecommerce, and has gained the attention of many brands looking to grow their online businesses and increase customer engagement.
Sony Spain launches new products in real time with VTEX Live Shopping
What is Live Shopping and why is it relevant?
Live Shopping is the next evolution in online shopping, fusing live video streams with the functionality of a traditional digital store. This combination allows brands to create interactive experiences that strengthen the connection with their customers and, at the same time, drive online sales. More than a trend, Live Shopping represents the future of e-commerce.
Sony Spain and the launch of its WF-1000X M5 headphones
On September 13th at 18:00 Spanish time, Sony Spain surprised the world by presenting its innovative WF-1000X M5 headphones at an exciting Live Shopping event. This launch was not only an opportunity to present their new products, but also to engage directly with an audience hungry for high quality technology and music.
The role of Known Online and landing development at TechForCreativity.com
Together with the Shopstream.online and VTEX team we developed the landing where the Sony Spain Live Shopping event took place: https://techforcreativity.com/.
This e-commerce platform was key to delivering an exceptional user experience. The landing page became the epicenter of the action, where potential customers joined the livestream and had direct access to purchase the headphones in real time. In a show hosted by Juan Romero, Omar Montes and special guests, users were able to chat with them, participate in contests to win prizes and buy live with an exclusive discount.
Key benefits of Live Shopping for Sony Spain
- Real-time interaction: Viewers were able to ask live questions, interact with presenters and get instant answers, creating a stronger bond between the brand and the customer.
- Transparency and authenticity: The live format allowed the headset to be shown in action, demonstrating its features and benefits in an authentic and transparent manner.
- Ease of purchase: Customers did not have to wait to buy. They were able to do it directly from the landing page during the broadcast with an exclusive discount, which boosted conversions.
- Global reach: The online event reached audiences around the world, allowing Sony Spain to expand its reach and connect with global consumers.
- Build anticipation: The Live Shopping event generated anticipation and excitement among Sony fans prior to the launch, which increased interest and sales.
- Real-time metrics: Including quality KPIs such as “likes”, comments and shares, as well as performance KPIs such as sales and average product value.
In short, the Sony Spain success story demonstrates how Live Shopping is transforming the way brands present their products and connect with their audiences online. With the help of Known Online, Shopstream.online and the VTEX platform, Sony Spain achieved a successful launch that set an industry milestone and established a new standard for online product promotion.
If you are one of these companies that could benefit from a good Live Shopping strategy, contact us!
