About Poperos
Poperos was born at the beginning of the year 2021 as a line specialized in entertainment products from the company Macrotel. From this union emerged Poperos, an online store for collectors of pop culture that is dedicated to bringing entertainment products, mainly Funko Pop figures to Chile.
What did Poperos need?
Poperos decided to contact Known Online with the main need to develop their online store for Chile, built on VTEX IO technology.
Solution provided by Known Online: Ecommerce Development with VTEX IO
The solution included the development of Poperos’ VTEX IO store. VTEX IO is a development platform designed to create scalable, ready-to-run web applications without having to worry about the complexity of the infrastructure.
The VTEX webapp enabled optimal performance for correct search engine indexing and a correct mobile user experience.
The design adapted the company’s brand manual and included the configuration of payment methods and logistics. The development also contemplated the integration of price, stock and invoicing via ERP.
In terms of digital marketing , the corresponding email marketing automation configurations were made, the product cataloging was checked to ensure the correct positioning in search engines and the advertising account configurations were made. The configuration of analytics allowed measurements to evaluate return by source, media and campaign.
Actions performed
Based on Poperos’ current needs, the following tasks were carried out:
VTEX IO Poperos Store Development
- VTEX IO marketplace design.
- Product loading.
- Integration with payment providers.
- Integration with logistics providers.
- Integration with ERP.
- Optimization of organic positioning.
- Integration of marketing tools.
- Regulation of strategic indicators: styles, loading time and user experience.
- Metrics structuring.
- QA.
- Strategic consulting.
- Evolutionary support.
What were the results obtained?
The development of the Poperos online store for Chile, built on the VTEX IO platform, took 4 weeks of work.
