At Lo Valledor, a benchmark for more than 80 years in the wholesale distribution of meat in Chile, commercial efficiency is key to sustaining the level of service that its customers in the HORECA sector, the traditional channel and large distributors expect every day.
When his team decided to modernize the way it communicates with customers and prospects, a challenge arose: to implement an omnichannel system capable of automating campaigns, improving response times and delivering relevant information at every interaction.
In this case study we tell you how we worked with Lo Valledor to organize their processes, enhance their digital communication and create a more agile and scalable commercial flow.
Lo Valledor, a historic wholesaler focused on efficiency
Lo Valledor is a leading wholesale supplier of beef, pork, chicken and processed products in Chile.
With more than 80 years of experience, it has established itself as a strategic partner for the Foodservice sector (HORECA), the traditional channel (butchers and minimarkets) and large distributors nationwide.
Its value proposition focuses on offering efficient formats – such as portioned cuts and purchases by the case – to help its B2B customers optimize costs, streamline kitchen work and maximize profitability at each point of sale.
The need: more reach, more agility, less friction
Lo Valledor was looking to modernize its commercial communication through an omnichannel system that would allow reaching customers and prospects automatically through specific email and WhatsApp campaigns. The objective was to improve the speed of service and organize the flow of referrals to commercial executives.
What we address: a comprehensive automation plan
- Automation audit.
- Execution of commercial and branding mailings.
- Content scheduling.
- Development of automations.
- Development of a chatbot.
- Webhook integration and referral of customers and prospects.
- Monthly reports of results.
- Lead tracking via UTM and linking with Meta Ads audiences.
Our work: clear processes, orderly campaigns and active automations
- Complete audit of the email platform to evaluate metrics, deliverability and improvement opportunities.
- Weekly commercial e-mails with updated offers.
- Branding mailings to reinforce the presence of the Valledor brand.
- Development of issues, preheaders and copy for each campaign.
- Creation of a monthly shipment calendar according to the stage of the funnel.
- Creation of automations for inactive customers (90 days without purchases), including discount coupons to incentivize repurchase.
- Monthly post-purchase survey automations.
- Remarketing automations targeting visitors to the Elaborated section of the website.
- Development of a chatbot in Spoki to pre-qualify leads and refer them to the corresponding executives.
- Integration via webhook to send customers and prospects from email and WhatsApp campaigns (more than 300 contacts derived automatically).
- Monthly reports with performance analysis.
- Lead tracking via UTM to identify the highest quality leads and link them with audiences in Meta Ads.
Results: an automated ecosystem that boosts business management
We implemented an omnichannel system that allows us to reach clients and prospects through specific and automated email and WhatsApp campaigns. This facilitated direct referrals to the commercial area, reducing response times and improving efficiency in lead management.thanks to this system, more than 300 clients and prospects were automatically referred to their corresponding commercial executives.
Would you like to optimize your business processes with automation?
You can write to us to learn how we support companies that want to improve their communication, scale their operation and automate their business flow. We are ready to help you move forward.
