SEO: Construmart increased its organic traffic by 53.5%.

Construmart, a key player in the home improvement industry in Chile, achieved an impressive 53.5% increase in organic traffic thanks to the SEO strategies implemented by Known Online.

Driving Construmart’s Digital Growth: An SEO Success Story

Initial challenges and goals

With 29 stores from Arica to Puerto Montt, Construmart specializes in the distribution and marketing of construction materials, finishes and hardware. Its mission is to generate value in every relationship with its customers and suppliers, offering complete solutions for construction and home improvement projects.

In August 2023, Construmart hired Known Online with the goal of improving its digital presence. The objectives were as follows:

• Increase organic traffic: Increase the number of visitors coming from organic searches.
• Improve keyword positions: Achieve higher positions in search engines.
• Increase conversions: Increase the conversion rate from visits to sales.
• Local content optimization: Improve positioning for local searches.
• Increase online sales: Encourage an increase in sales through your ecommerce platform.
• Improve domain authority: Strengthen the perception and trust of the site in the eyes of search engines.
• Reduce bounce rate: Keep visitors on the site longer, reducing immediate exits.
• Increase brand visibility: Improve brand recognition and presence in the digital environment.
• Generate quality content: Provide valuable and relevant information to your users.

SEO strategies implemented at Construmart

To achieve these goals, Known Online developed a comprehensive SEO strategy, addressing every key aspect of Construmart’s digital performance:

1. Blog post writing: One of the key elements in the SEO strategy for Construmart was the creation of high quality content through the blog. Construdatos. More than 60 blog posts were written, focused on providing useful and engaging information for the target audience, including DIY tips, buying guides and construction trends. The blog was used as an essential content marketing tool , designed to capture attention and retain visitors, enhancing brand visibility and authority. Through eye-catching titles, SEO-optimized content and visual resources, Construmart was positioned as a reliable reference in the industry. The blog posts helped increase organic traffic and reduce bounce rate, offering readers relevant and educational content.
2. Backlink cleaning: Removed harmful links and strengthened a healthy, high quality link profile.
3. Category tree: The content of the site was reorganized to improve the user experience and facilitate navigation.
4. Keyword Research: Identification and prioritization of relevant keywords, aligned with Construmart’s clients’ searches.
5. Competitor analysis: Competitors’ SEO strategies were evaluated to identify opportunities for improvement.
6. SEO Audit: Identification and correction of technical problems that could affect the visibility of the site.
7. Technical optimizations: We optimized titles, meta descriptions, H1 and H2 headings, image weight, image alternative texts, and corrected 4xx and 5xx errors.
8. URL indexing and backlink management: Managed the correct indexing of URLs and added new quality backlinks.
9. Navigability review and content optimization: The navigation structure was improved and the content was optimized to be more effective and attractive.
10. Support in the creation of new event landings: Event-specific pages were created for CyberMonday events, optimized to maximize traffic and conversions.
11. Periodic reports: Monthly, quarterly and annual reports were provided to monitor progress and adjust strategies according to results.

Impact and achievements

Thanks to these strategies, Construmart experienced notable improvements in its online performance, comparing August 2023 with June 2024:

• Organic traffic: 53.5% increase, indicating a significant growth in the number of visitors coming from organic searches.
• Monthly impressions: Increase of 31.54%, showing higher visibility in search results.
• Average CTR: Improvement of 16%, reflecting a higher relevance of the results shown to users.
• Average position: Increase of 27.97%, achieving more favorable positions in search engines.

The collaboration between Construmart and Known Online not only achieved the objectives set, but exceeded expectations, demonstrating the power of a well-executed SEO strategy.

If your company is looking to improve its search engine rankings and achieve sustainable growth, contact us today and find out how our SEO strategies can transform your business!