Neumáticos Saracho, a leading company in the automotive tire and accessory sales sector, was facing challenges in its online store. The platform they were using had limitations in its structure and functionality, affecting their customers’ shopping experience. In addition, they needed to optimize their operation to remain competitive in an ever-changing market. The main challenge was to completely redesign their online store, leveraging the advanced capabilities of VTEX IO, to improve usability, navigation, and conversion, all within a tight deadline and with the goal of maximizing ROI.
The Known Online solution in VTEX IO
To meet this challenge, Known Online implemented a comprehensive redesign of the Neumáticos Saracho online store in VTEX IO. We focused on providing advanced and customized technology solutions that would drive both user experience and operational efficiency.
The process was divided into several key areas:
1. Redesigning the structure and user experience (UX)
- We worked on a complete redesign of the menu, header, search engine, home, footer, product listing page (PLP), and product page (PDP). This improved navigation, product visualization and speed of purchase.
- In addition, five institutional pages and the error and empty search pages were redesigned to optimize user interaction at all points of contact.
2. Improved functionality and usability
- A financing calculator was integrated into the product page, a key resource to help users make more informed purchasing decisions.
- Minor adjustments were also made to the checkout to simplify the purchase process and reduce the cart abandonment rate.
3. Technological optimization
- Migration and cleanup of the previous repository: A complete migration of the store to the VTEX IO platform was performed, removing unnecessary elements and optimizing the code to improve loading speed and overall site performance.
- Implementation of a solid technical architecture with the support of our solution architects specialized in VTEX IO. This made it possible to take full advantage of the platform’s advanced functionalities.
Results obtained
Thanks to the implementation of these customized solutions, Neumáticos Saracho achieved significant improvements in its online store:
- Improved user experience: Customers now enjoy faster and smoother navigation, with a more streamlined checkout process and optimized product display.
- Increased conversion rate: The integration of the financing calculator and checkout adjustments contributed to a higher conversion of visits into sales.
- Operational optimization: The migration to VTEX IO and the optimization of the previous repository allowed for a more efficient management of the product catalog and improved site performance.
The redesign of Neumáticos Saracho’ s online store in VTEX IO not only improved the shopping experience for its customers, but also allowed the company to optimize its internal processes and increase its sales. At Known Online, we understand the importance of having a solid and flexible platform that adapts to the client’s needs, and VTEX IO was the ideal choice to carry out this project successfully. If your company is also looking to optimize its online presence and improve the user experience, contact us today to find out how we can help you.
