Pedro Pablo Cubillos, Marketing & eCommerce Manager at Netnow Acer Chile, shared the secrets behind his company’s success in professionalizing its B2C operation with the help of Known Online.
How to professionalize the B2C operation
With the objective of expanding in the retail market, Netnow Acer Chile set out to achieve ambitious short, medium and long term goals, representing 10% and 20% in total retail and retail .com sales, respectively.
First definitions
Working together with Known Online, clear objectives were outlined and strategic measures were established. Automation became the cornerstone of their process, along with the selection of key technology and marketing partners. SAP integration, VTEX as an ecommerce platform and Known Online’s involvement in front-end development and integrations were key decisions.
First steps to professionalize the B2C operation
Netnow Acer Chile took decisive steps internally, from the creation of a B2C catalog to the selection of payment and logistics providers. With VTEX as ecommerce platform and Known Online as development agency, it ensured a solid foundation for the operation. SAP integration optimized stock, price, order and billing flows.
Start-up and continuous improvement
After 4 months of development and 2 months of process stabilization, constant improvements were implemented to increase the average ticket and conversion rate. The introduction of an internal Digital Product Manager and the implementation of Automation Marketing contributed significantly to these objectives.
Results after implementation (2022 vs. 2023)
The results speak for themselves: an impressive 62% growth in revenue, a 63% increase in units sold, a 13% increase in average ticket and a 23% increase in conversion rate.
Current status
In the first quarter of 2024, growth remained steady, with a 16% increase in revenues compared to the same period last year. In addition, Netnow Acer Chile represents 21.2% and 10.4% of total retail .com and retail sales, respectively.
Hits and misses
The Marketing & eCommerce Manager at Netnow Acer Chile highlighted as successes the choice of the ecommerce platform VTEX and the technology partner Known Online, as well as the prioritization of automation and user experience from the beginning. At the same time, he recognized as part of the mistakes of the process the lack of direct integration to SAP from the beginning and the limitation in the variety of SKUs.
Are you ready to professionalize your B2C operation?
Netnow Acer Chile’s success story in professionalizing their B2C operation highlights the importance of strategic planning and the selection of reliable partners. With Known Online ‘s support , they were able to transform their goals into tangible results, exceeding expectations and positioning themselves as leaders in their industry. If you are looking for results like Netnow Acer Chile, we are here to help.
Contact us today to find out how we can work together to achieve your business goals and professionalize your B2C operation.
