We share O`Neill’s success story and tell you how we worked together to make improvements in Development and change the layout, achieving significant results.
Development improvements and layout change at O’Neill Chile
The need for a strategic partner in Development
O`Neill, a clothing brand specializing in water technology garments from Santa Cruz (California) landed in Chile through Ecommerce and twelve physical stores distributed in Santiago, La Serena, Valparaiso, Viña del Mar, Rancagua, San Pedro de la Paz, Temuco and Puerto Montt.
The company needed a strategic partner to guide them in the area of development for their Ecommerce site. The Ecommerce Manager, Caterina Jullian Velazquez, expressed the need for proactive advice on market news, technical aspects, website improvements, and work on SEO positioning, among other key aspects. They also needed support in Evolution Support due to the complexity of their VTEX platform: “We were looking for a strategic partner, updated with everything that Ecommerce entails nowadays (check out issues, payment methods, product card improvements, SEO) and who can present us with proposals so that we can apply them to our site. We were also looking for day-to-day support in evolutionary support because we have a person within our team who makes these changes, VTEX is a slightly more complex platform than others like Shopify.”
Why did O’Neill choose Known Online?
In November 2022, O’Neill’s eCommerce Manager was introduced to Known Online through a recommendation from her VTEX account. Known Online stood out among other agencies for its personalized approach and ability to adapt to the working style of the brand’s team.
Caterina Jullian Velazquez explained that they chose Known Online mainly because of the intuition and trust it generated. The agency stood out for offering a close and personalized treatment, compared to more bureaucratic agencies they had previously worked with. In addition, the endorsement of VTEX’s recommendation reaffirmed their choice: “ We chose Known Online more than anything else as a matter of intuition, it gave me more confidence than the other agencies because I felt that the proposal was much more personalized (we came from working with a much more bureaucratic agency) and Known Online was more compatible with my team’s way of working. Obviously we had the good recommendation of VTEX but I also felt that the treatment would be much more personalized than the other agencies. “.
Solving needs with strategic actions: Development improvements
Working with Known Online allowed O’Neill to address a variety of eCommerce needs. Initially, a list of major developments was established, from improvements in site design to changes in the checkout process and the incorporation of new technologies.
Known Online also worked on SEO optimization, Google Analytics 4 implementation, integrations with logistics providers and more. In Caterina’s words: “We have made a lot of progress with Known Online. Initially I made them a wishlist, a list of all the developments that were important to have in O’Neill, from super basic things like zooming in the photo of the product page or some integrations like with Bluexpress to big changes like the layout and the whole design of the site, implementing a new check out, now we are doing SEO optimization and the implementation of GA4”.
The change in the site layout, the big milestone
The Ecommerce Manager of O’Neill Chile highlighted the change in the layout of the site as a significant achievement, which made an important difference in the user experience and even received praise from the parent company in Holland. She also advanced that being able to work now on web positioning will allow them to improve conversion and increase sales: “ The change in the layout of the site was quite big. We received congratulations from Holland which is the parent company and it was a big milestone as it made a big difference in the site. Now we are working on SEO which we believe will be a big impact because we didn’t have anything before. It is going to help us a lot in terms of conversion and increased sales. I think it’s going to be another milestone. “.
The value of continuing to work with Known Online
Known Online continues to be O’Neill’s partner of choice thanks to several differentials that they value: “First of all, what I value most about the agency is the accessibility to people, the partners of Known Online, I can contact them by Whatsapp and they always answer me in a super good way. This is very valuable especially when there are emergencies because they are a support and the agency gets involved and takes the problem as their own, as if they were also part of O`Neill, when they are not. With other agencies we did not have that closeness. Finally, I value the proactivity they have, which was the reason why we looked for a new agency, since beyond the weekly meetings where we meet to see the progress of the projects we are doing, every so often the agency proposes a meeting to tell us about market news, new services or technologies to implement and cases of other clients that serve as an example for us”, concluded the eCommerce Manager.
