Macrotel is an online store specializing in the sale of electronic and technological products in the Chilean market. It currently has a diverse and extensive portfolio that includes more than 1,500 products such as musical instruments, electronic accessories, networks and connectivity, among others.
What was the need for Macrotel?
Macrotel needed to develop a VTEX IO store to improve the conversion rate in e-commerce. Also to be able to provide solutions to the business quickly and effectively in commercial, operational and administrative terms.
Known Online Strategy: Ecommerce Development with VTEX IO
In the Development area, the proposal included the development of Macrotel’s VTEX IO store. The VTEX webapp allowed an optimal performance for correct indexing in search engines and a correct mobile user experience.
The design adapted the brand manual and included the configuration of payment methods and logistics. The development in question contemplated the integration of price, stock and invoicing via ERP.
In terms of digital marketing, the corresponding email marketing automation configurations were made , the product cataloging was checked to ensure the correct positioning in search engines and the advertising account configurations were made. The configuration of analytics allowed measurements to evaluate return by source, media and campaign.
Actions performed
In detail, the following tasks were performed:
- Store design on VTEX IO: VTEX IO is a technology that allows web applications in reduced loading time, boosting search engine positioning. It is a cloud software that is integrated into the environment where the code is executed. The source is synchronized with the cloud, where it is built and deployed in real time. The infrastructure is designed to scale the code according to traffic. In addition, Macrotel was considered to have a design tailored to its business needs.
- Product loading:
- Cataloging process.
- Promotions upload.
- Commercial combinations.
- User ratings.
- Integration with payment providers.
- Integration with logistics providers.
- Integration with ERP.
- Optimization of organic positioning.
- Integration of marketing tools.
- Regulation of strategic indicators: styles, loading time and user experience.
- Analytics Configuration
- QA.
- Strategic consulting.
- Evolutionary support.
Results
The Macrotel team was able to have their site ready for sale, with all analytics implemented and integrated with the main marketing systems in less than 6 weeks.
They were able to increase their conversion rate by 20% and their average ticket by 32%.
