In the world of e-commerce and digital presence, the loading time of a website website load time has become a critical has become a critical metric that directly affects the user experience. user experience. At Known Online, we understand that efficiency in your site’s performance is not only essential to retain your visitors, but also to improve your search engine rankings. We will explore the keys to measuring load time on your website and address effective strategies to optimize it.
Key variables that impact the loading time of your website
The main variable affecting user experience user experience of a website is its loading time. Our work in advertising or the acquisition of new customers if the site does not load in a timely manner. So let’s see… what tools tell me how fast my website is and how to correct potential errors?
What should you look at when evaluating the loading time of your website?
There are several variables that affect the weight of a website:
Server performance
Your site’s hosting plays a crucial role in its loading speed. Make sure you have a reliable and optimized server to handle your site’s traffic.
Multimedia material
Loading images and videos can significantly slow down your site. Use third-party platforms to host multimedia content and reduce the size of your images with tools such as Compressor.io.
Site design
Styles and scheduling also influence speed. Consult with a programmer to implement a Content Delivery Network (CDN) and ensure that content is distributed efficiently according to the geographic location of users.
Where can I evaluate how long it takes to load my website? Tools to measure loading time
Google Page Speed Insights
Use this free public access tool provided by Google to evaluate the speed of your site out of 100. It offers specific recommendations to improve performance. Enter a URL and click the Analyze button.
Web Page Test
Complement your analysis with this tool, which allows you to measure load time from specific locations around the world. Get a broader view of how your site is performing globally.
How can I solve the problems I have encountered?
- Multimedia Optimization: Use external platforms and insert the code into your site. For example, compress images with free compression tools and instead of uploading a video on your site, the ideal is to upload it from networks such as Youtube o Vimeo. Simply put, reducing the weight of multimedia elements is key to fast loading.
- CDN Configuration: RegardingRegarding issues related to styles and programmed languages, it is best to consult a programmer who can set up a CDN on your site. Content Delivery Network that is in charge of redistributing the contents around the geo-location where the users open them.
The importance of Core Web Vitals
We recall that in mid-2021, the Google search engine updated the algorithm and indicated that Core Web Vitals are key to the ranking of the SEO positioning. These are three metrics imposed by Google to measure and analyze the user experience. user experience on a website, taking into account loading speed, interactivity and visual stability of the site. of the site.
If you are interested in knowing how a slow loading time of your website can ruin your conversion rate, we invite you to read this article.
How Known Online can help improve your website load time
At Known Online, we are committed to the continuous improvement of your company’s digital presence. If you would like to learn more about how to optimize your website load time and maximize user experience, contact us today! We are here to help you stand out in the competitive e-commerce world of Latin America.
You may be interested in:
- How user experience affects SEO
- SEO: How a slow loading time of your website can ruin your conversion rate
- Case Study: SEO for Jumbo Chile. We tell you how we improve your web positioning and generate that the channel is the main source of traffic and income.
- Arredo.com.ar multiplied 12 times its organic traffic thanks to SEO strategy
