Dos x Tres is a Peruvian company dedicated to cultural development within the educational community. At the beginning of 2024, they decided to strengthen their digital channel with the support of Known Online, betting on an SEO strategy that would improve their visibility, positioning and conversion. Given the seasonal nature of their business – linked to the school calendar – they needed an adaptable and effective solution throughout the year.
The challenge: visibility, conversion and organic positioning (SEO)
The goal was clear: to make sure that organic traffic had a real impact on their business results. For that, Dos x Tres was looking for:
- Increase organic traffic to your ecommerce.
- Improve the positioning of your most relevant keywords.
- Increase conversions from the organic channel.
- Optimize your content for local searches.
- Raise your domain authority and brand visibility.
- Reduce bounce rate and generate quality content.
The brand needed a solid SEO strategy that would not only accompany its digital growth, but also adapt to its seasonality, very marked by the school calendar.
Our solution: a 360° SEO strategy
At Known Online we design a comprehensive plan focused on sustainable results. Among the outstanding actions are:
- Content writing for blogaligned with the searches of your key audiences.
- Cleaning and management of backlinks to improve domain authority.
- Keyword research and competition analysis to detect positioning opportunities.
- Technical SEO audit, including error checking, loading speed, image weight, HTML tags and more.
- Optimization of titles, meta descriptions, headings, content and URL structure.
- Support in the creation of new landings, oriented to conversion and local SEO.
- Monthly, quarterly and annual reports, focusing on developments and upcoming opportunities.
- Support in the migration of the site to a new domain, ensuring continuity and protection of existing traffic.
Results: sustained growth and higher conversion
The first six months show a remarkable impact:
- 17% increase in positioned keywords.
- 760% increase in conversions from organic traffic.
- 567% growth in revenues from the organic channel.
These results reflect how a focused and well-executed SEO strategy can transform an ecommerce’s digital performance, even in categories with marked seasonality.
Do you want to achieve these results on your website?
At Known Online we help brands of all sizes scale their organic channel with SEO solutions tailored to their business, technology and audience.
Learn more about our services and discover other success stories in our blog!
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