At Known Online, we specialize in boosting the growth of digital businesses, and a clear example of this is the work we have done with Construmart Pro. This project challenged us to develop a robust, agile platform adapted to the complexities of B2B e-commerce, integrating it efficiently within a B2C environment. Through our development and evolutionary support service, we optimize the user experience and guarantee the scalability of the business.
The challenge: Integrating a frictionless B2B experience
Construmart Pro was looking to expand its traditional online store (B2C) by incorporating specific functionalities for its wholesale customers. The main objective was to implement B2B modules that would allow:
- Price differentiation according to the type of customer.
- Customized purchasing modes adapted to the needs of companies and contractors.
- Advanced cart management to facilitate high volume orders.
The challenge was to make both buying experiences – B2C and B2B – coexist seamlessly, while maintaining clear and uncomplicated navigation for all users.
The solution: Tailor-made development with a strategic approach
Our multidisciplinary team worked on every stage of the project, applying our strengths in development, UX/UI design and technology integration. These were the key actions:
- Implementation of B2B modules: We developed a structure that automatically recognizes whether the customer is a wholesaler or a retailer, showing specific prices and conditions for each segment.
- Redesign of product cards: We adapted the product cards to include relevant information for wholesale purchases, such as minimum order quantities and volume availability.
- Evolutionary support: Since the launch of Construmart Pro, we have accompanied month by month the growth of the store, implementing continuous improvements based on data analysis and user feedback.
The results: Sustained growth and optimized experience
More than a year after the launch of Construmart Pro, the results reflect the positive impact of these strategies:
- Increase in B2B sales, with a more agile purchase flow.
- Improved wholesale customer experience, thanks to a clear, fast and customized platform.
- Optimization of purchasing time for bulk orders, reducing unnecessary steps and facilitating complex transactions.
Looking to boost your B2B ecommerce?
The Construmart Pro case demonstrates how a well-executed technology integration can transform the shopping experience and boost sales. If your business is looking to develop a solid B2B channel or improve your current platform, Known Online is here to help you.
Contact us and find out how we can grow your ecommerce, combining flexibility, agility and technological expertise.
