Learn about Construmart ‘s digital transformation process with Known Online. From identifying key customer needs to redesigning the site to improve the user experience, optimizing the logistics of 30 branches and training the internal team to manage their own ecommerce increasing 12% their sales, read on!
The initial challenge: Site redesign and multishipping resolution
Specializing in the distribution and marketing of construction materials, finishes and hardware, Construmart has a strong and close presence in the Chilean market with 30 branches from Arica to Puerto Montt. However, in the country’s challenging e-commerce landscape, they faced a problem: they needed to completely transform their digital presence.
Their website required a complete overhaul to improve the user experience (UX) and manage existing complex customizations. In addition, they had to overcome significant logistical hurdles: coordinating the operations of 30 branches into a seamless multi-shipping system that combined shipping and in-store pickup options.
The choice of Known Online as a partner: Professional team and good customer recommendations
“We invited Known Online for the start of the project in November and December 2022 to provide us with advice first. After the good results we hired them to carry out the whole process. Known Online competed against six other companies and won the project. The final decision was based on the team they presented, as it was very complete and professional. We also met with other clients of the agency, such as Krossand we corroborated the good recommendations. Those were the two points that made the difference, ” explained Enrique Amarista Graterol, IT Ecommerce Leader at Construmart.
The solution proposed by Known Online
The project began with a thorough analysis as the Known Online team delved into the particularities of Construmart, thus establishing the basis for a complete redesign of the site in Figma, always considering an intuitive and attractive interface.
In addition, Known Online completely redefined Construmart’s logistics, configuring the multi-shipping system in its 30 branches and optimizing every step of the process, from order to delivery.
“The multishipping resolution was a great achievement. We had a year of multishipping problems and Known Online’s proposal and solution was the right one. It was what allowed us to increase sales by 12%. For us it was a very important achievement, “ said the Ecommerce leader.
In this project, training was essential. Known Online not only trained Construmart’s team in site management, providing them with the tools for their own ecommerce management, customizations and logistical operations, but also trained their integrations team. This allowed Construmart to generate their own custom integrations, giving them full control over their platform.
Tasks performed by Known Online
In summary, the work carried out by Known Online was:
- Project Discovery Stage.
- Redesign in Figma of your entire site.
- Development of the design carried out in the VTEX platform.
- Configuration of all the logistics in all your White Labels (branches).
- GTM configuration, GA4.
- Team training on the platform backend (catalog, logistics, payments, orders, content upload, etc.)
- Training of the team in the development of integrations.
- Start-up and production start-up.
The choice to continue with the agency
“The team is very approachable and sincere when it comes to providing feedback. Sometimes as clients we want the sky and they don’t tell you yes, yes, I charge you so much and we do it but they land you in scope and that’s one of the reasons we continue to work today. We have asked for many impossibilities, and the recommendation or advice was always the answer that technically was the most accurate and that makes us happy. The way they work is very complete and professional and very close, they make the right recommendations. Today we work with evolutionary support, Email Marketing y SEO“reported Enrique Amarista Graterol.
Results: Resolution of multi-shipping and 12% increase in sales
Construmart has consolidated its position as a leader in e-commerce in Chile, and its website represents much more than just a digital platform. It is an enhanced user experience, backed by seamless logistics operations. The multishipping solution enabled them to increase their sales by 12%.
In addition, Construmart’s ability to generate customized integrations has expanded their capabilities and given them a significant competitive advantage in the market.
