ROAs above 30% and conversion rate exceeding 18%. Learn about the case of digital advertising with Converse, Hi Tec, Umbro and FILA in the Coliseum store. It was possible to obtain greater visibility and better positioning as a brand, thus increasing sales and projecting a greater number of customers day by day.
Coliseum is a multi-brand store of footwear, clothing and accessories from brands such as Converse, Hi-Tec, Umbro, and Fila. In one place you can find shoes, clothing and accessories for soccer, running, urban and outdoor.
What did the customer need?
The Converse, Hi-Tec, Umbro and Fila brands that make up the Coliseum store were looking to increase transaction volume, repeat business and convert leads into cash.
What was the proposed solution? Strategy and actions carried out in Digital Advertising
To achieve the objective, Known Online planned, developed, measured and conducted an audit of Coliseum’s digital advertising campaigns, aimed at sales and brand positioning. In addition, the guidelines for specific events such as Cybermonday were developed and the advertising campaigns were worked on in order to maximize traffic and improve the cost per customer generation.
The focus on conversion and favorable ROI was focused on generating new visitors through Google Ads and Facebook/ Instagram Ads. Subsequently, positioning in non-paid searches for the product categories sold in order to make the paid investment more efficient.
Users were then relationally tracked through remarketing advertising campaigns -based on the product/category of interest browsed on the site- and email marketing automation -programmed flow of communications in order to improve the conversion rate-.
