We share with you the case of Charters Cozumel, a success story in e-commerce services with the Shopify platform and app integration.
In the competitive world of excursions and tours in Mexico, Charters Cozumel faced a challenge: to create a unique booking system that would allow clients to schedule their maritime adventures efficiently, with prepaid excursions and a user experience that would differentiate them from the competition, approaching that of benchmarks such as Booking or Expedia….
The Charters Cozumel Challenge
Charters Cozumel offered multiple tours on the same boat, which complicated booking management. The company wanted to provide customers with the option of booking time slots on specific days, rather than simply purchasing products. In addition, they needed a purchase flow that would allow direct contact through a form and personalized advice.
However, Shopify, the e-commerce platform of choice for Charters Cozumel, did not offer these features natively. The solution required integrating custom applications to enable these essential features.
The choice of Shopify and Known Online as a partner in e-commerce services.
Diego Giles, CEO of Charters Cozumel, shared his experience with Shopify and Known Online: “Of the options I previously evaluated (Shopify and WooCommerce) Shopify was the platform that convinced me the most. It works exceptionally well in the US and allows me to integrate multiple payment methods such as PayPal, credit cards and Apple Pay. It is spectacular and inexpensive. In other countries like Argentina, I know it doesn’t work well but having a US-based business structure, it works very well.
With Known Online as our partner, I am very happy. The team of Development helped us work out several technical details we needed to solve.”
Known Online’s E-Commerce Services Solution
Known Online took on the challenge and performed the following key tasks:
- Shopify environment setup: Known Online created a Shopify environment that perfectly suited Charters Cozumel’s needs, ensuring the platform was ready for implementation.
- Site layout assembly: A website layout was designed to enhance the user experience and highlight the tour booking functionality.
- Contact application installation: A contact application was implemented that allowed customers to communicate easily from the product page. This streamlined communication and provided direct advice.
- GTM and GA4 configuration: For effective tracking and data analysis, Known Online configured Google Tag Manager (GTM) and Google Analytics 4 (GA4) for Charters Cozumel.
- Product configuration with booking applications: Customized booking applications were integrated for each product, allowing customers to choose time slots and extras for their tours.
- Start-up and go-to-production: Known Online ensured that everything was ready for the launch and that the new booking system was up and running effectively.
Results
- Increased bookings: The implementation of a customized booking system allowed Charters Cozumel to offer its customers a simpler and more flexible booking experience.
- Improved customer experience: Incorporating a “contact and advice” step in the purchase process enabled customers to get quick, personalized answers to their questions. This improved customer satisfaction and built trust in the brand.
- Data Tracking and Analytics: Setting up Google Tag Manager (GTM) and Google Analytics 4 (GA4) provided Charters Cozumel with a clearer picture of how customers interact with their website. This allowed for informed decision making and optimized marketing strategies.
The case of Charters Cozumel is just one example of how we can help you implement customized solutions that adapt to the particularities of your online service business. Whether you offer tours, advice, consulting, or any other online service, we are here to boost your digital presence, so don’t hesitate to contact us right now!
