Digital advertising

Google lanza AI Max
  • Gilda Selis
  • Posted by Gilda Selis
August 12, 2025

Google Ads introduced a significant update to its Search campaigns with the launch of AI Max, which will begin rolling out globally in beta format this month. This new functionality promises to optimize ad performance by enabling better query matching, dynamic personalization options and greater control over campaigns.

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Optimización de la Tasa de Conversión
  • Gilda Selis
  • Posted by Gilda Selis
August 12, 2025

In today's digital marketing landscape, teams are increasingly focused on the fundamentals of Conversion Rate Optimization (CRO). This focus is no accident, as attracting visitors to your website is only half the challenge; converting those visitors into leads, customers and advocates for your brand is where the real potential lies.

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Caso de éxito Tramontina
  • Gilda Selis
  • Posted by Gilda Selis
May 6, 2025

The multinational brand of kitchen and household items Tramontina decided to bet...

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Pauta Digital
  • Gilda Selis
  • Posted by Gilda Selis
May 6, 2025

ROAs above 30% and conversion rate exceeding 18%. Learn about the case of digital advertising with Converse, Hi Tec, Umbro and FILA in the Coliseum store. It was possible to obtain greater visibility and better positioning as a brand, thus increasing sales and projecting a greater number of customers day by day.

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Facebook Ads y Google Ads
  • Gilda Selis
  • Posted by Gilda Selis
May 6, 2025

We tell you how we boost Cencosud's performance through the complete management of digital marketing campaigns through Facebook Ads and Google Ads. through Facebook Ads and Google Ads.

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 manejo de redes y diseño
  • Gilda Selis
  • Posted by Gilda Selis
May 6, 2025

We share how was the work done in relation to the service provided for network management and design, professionalizing and modernizing the digital communication of the company.

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Implementación de VTEX IO en B2C y B2B
  • Gilda Selis
  • Posted by Gilda Selis
May 6, 2025

We share Piwén's success story and tell you how VTEX IO was implemented in B2C and B2B and how it worked together with the digital marketing area.

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Potenciar ventas online con Google Ads
  • Gilda Selis
  • Posted by Gilda Selis
June 16, 2023

En este post exploraremos cómo potenciar las ventas online con Google Ads. ...

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marketing 360
  • Gilda Selis
  • Posted by Gilda Selis
December 12, 2022

En un entorno digital cada vez más voraz es clave implementar estrategias de marketing 360 con el fin de escalar los resultados de venta de forma ágil y eficiente.

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