The digital environment has become the first point of contact between brands and their audiences. In this context, having a solid and well-integrated digital platform is essential not only to generate a brand identity, but also to connect with consumers effectively, improving visibility and increasing sales. With this premise in mind, Known Online worked together with The Line Group, one of the leading companies in the retail Chilean retailer, which represents world-renowned brands such as Nike, Adidas and Samsung in the development of VTEX stores. Throughout the last years, we have been their technological partner in the construction of customized and effective ecommerce customized and effective ecommerce platforms, tailored to your needs and those of your brands.
Challenge
The Line Group needed a strategic partner to boost its digital presence through robust, optimized and easy-to-manage ecommerce platforms. With several online stores, ranging from sports brands to technology, it was key that the solutions offered seamless integration between physical and online channels, all under one ecosystem.
Known Online Solution: VTEX store development
To address this challenge, we implemented the VTEX PLATFORM platform to create customized, scalable online stores that are fully integrated with The Line’s operations. These are the sites we launched and the approaches we implemented:
- The LineThe Line: We created a fully customized ecommerce platform for The Line’s flagship store. The online store now mirrors the premium experience customers find in their physical stores, with a design that highlights high-end brands such as Nike, Jordan, Adidas and Vans. In addition, functionality was implemented to optimize navigation, improve conversion and facilitate integration with physical store inventory.
- Hit ChileFor Hit Chile, a site with a more youthful and sporty approach, we designed a modern and dynamic platform, aligned with the brand’s visual identity. The integration of VTEX enabled efficient inventory management between physical stores and online sales, and the optimization of the checkout process improved the conversion rate.
- Rookie KidsRookie Kids: The ecommerce site for Rookie Kids was developed with an attractive and easy-to-navigate design, focused on providing a user-friendly experience for parents buying products for their children. The VTEX platform also facilitated real-time inventory integration and enabled the creation of a personalized experience for users.
- Consulting and training: In addition to developing the platforms, we provided strategic advice, helping The Line team make informed decisions about the software architecture and the necessary integrations. We also provided training so that the team could manage the stores and integration processes with complete autonomy.
Results
- Improved conversion rate: VTEX-optimized stores have shown a considerable increase in conversion rate, thanks to a more agile and engaging shopping experience for the customer.
- Optimized omnichannel management: The ecommerce sites are fully integrated with The Line Group’s physical operations, enabling more efficient inventory and order management. This omnichannel integration has improved synchronization between channels, enabling greater visibility and control of operations.
- Improved user experience: The developed sites provide a seamless user experience on both mobile and desktop devices. Improved site structure, faster loading and content personalization have increased customer satisfaction, which is reflected in longer time spent on the site and increased purchases.
- Training and ongoing support: In addition to the development of the sites, we work with The Line team to train them in the management of the VTEX platform and in the implementation of integration strategies.
If you want us to help you with the development of VTEX stores, to optimize your ecommerce or to integrate your physical and digital operations, at Known Online we offer advanced and customized solutions. Contact us!
