Chaide, a company focused on strengthening its e-commerce operations, faced the challenge of consolidating its digital operations within a new technological environment while simultaneously scaling its business performance. The goal was clear: to improve operational efficiency, expand its reach, and build a solid foundation for growth with greater control and visibility over the business.
In this context, Known Online supported the brand with a comprehensive strategy aimed at improving measurement, optimizing sales communication, and executing marketing initiatives aligned with each stage of the funnel. The result was a more robust operation, with clear metrics and sustainable business results.
The challenge
Chaide was looking to optimize the comprehensive management of its e-commerce on VTEX following the migration, with the goal of expanding its reach and improving operational efficiency across all key areas. This involved not only adapting operations to a new platform but also ensuring that every component of the digital ecosystem worked in a coordinated manner.
The need went beyond technical implementation. The project required a comprehensive solution that integrated product cataloging, customer service, omnichannel point-of-sale, centralized inventory management, sales on marketplaces, digital marketing, and logistics consulting. All of this needed to be guided by a strategic vision that would allow the business to scale without losing operational control or commercial consistency.
The Solution
Known Online designed and implemented a strategic communication plan based on the data collected after the migration. Prior to this process, the site did not track conversion value, so one of the first steps was to establish a reliable measurement framework to assess the actual performance of actions and make more accurate decisions.
Based on that information, a media plan tailored to each stage of the funnel was implemented, with a strategy designed to guide users from discovery to conversion. This made it possible to optimize the budget, improve the relevance of the messages, and better align the campaigns with the client’s business objectives.
The main actions taken included:
- Audit of campaign platforms to review past strategies and results.
- Design and implementation of a media plan tailored to each stage of the funnel.
- Developing communication materials tailored to each audience.
- Monthly reports detailing the results achieved.
- A comprehensive dashboard and data modeling platform.
This approach made it possible to combine analysis, creativity, and continuous optimization into a single process. As a result, the brand was able to better align its investment with real business opportunities and gain a clearer understanding of which actions drove results.
The results
The project had a highly positive impact from a business perspective. It succeeded in achieve an ROAS of over 20, which demonstrates a substantial improvement in campaign profitability and the efficiency of advertising spend.
In addition, measurable, efficient, and achievable results were obtained, with a work structure that made it possible to sustain growth in a judicious and orderly manner. This also translated into outstanding performance during periods of peak demand.
Among the main results achieved, the following stand out:
- ROAS greater than 20.
- Measurable and sustainable results.
- Record revenue at each of the events following the migration.
Beyond the numbers, the project laid a more solid foundation for decision-making and e-commerce scalability. Chaide gained insight into the real impact of its business actions and a framework that supports continuous optimization.
This case confirms that a well-supported migration not only addresses a technological need but can also become a concrete opportunity to accelerate business growth. In this context, Known Online has established itself as a leading strategic partner for brands seeking to grow with a focus on profitability, measurement, and high-impact execution within the Chaide industry.
