Galpón de Ropa, an ecommerce specialized in new and used clothing , trusted Known Online to boost its digital operation from two key fronts: the development and evolutionary support in VTEX and a robust and results-oriented SEO strategy. The goal was clear: increase organic presence, improve user experience and strengthen brand identity. In this post we tell you how we managed to improve their ecommerce with customized solutions. Read on!
The challenge: sustainable growth and digital diversification
On the technical and commercial level, Galpón de Ropa faced two major challenges:
- Catalog diversification: they needed to incorporate their new line of proprietary basics(Basis – Basics XGDR), which implied adapting the logic of single products to products with variants within VTEX.
- Increase organic visibility: they sought to reduce their dependence on paid media, position themselves in Google with terms not directly related to the brand and attract both buyers and people interested in selling used clothing.
Our solution: a 360º strategy focused on development, UX and SEO.
Development and user experience (UX) at VTEX
From the Known Online technical team, we work on the evolution of the store:
- We restructured the cataloging logic to incorporate products with variants and facilitate the visibility of the new basic line.
- We implemented UX improvements, such as more efficient filters, optimized CTAs and a more agile checkout process.
- We apply analytics insights and analytics and tools such as Hotjar to identify points of improvement in the shopping and browsing experience.
SEO strategy for quality organic traffic
In parallel, the SEO team deployed a comprehensive strategy to boost Galpón de Ropa’s visibility:
- Technical audit and competitor analysis.
- Keyword research, prioritizing non brand terms related to second-hand clothing, circular fashion and sustainability.
- Optimization of metadata in all categories, subcategories and brands worked on.
- Strategic content for PLPs and blog post proposals to answer relevant searches and attract new users.
- Implementation of measurement dashboards, improvements in Merchant Center and optimization of Google My Business profiles.
- User behavior analysis using Hotjar to align SEO improvements with the browsing experience.
Results
Only four months after implementing the SEO strategy, the results are already making a difference:
| Metrics | January – April 2025 |
| Monthly clicks | +6,59% |
| Monthly impressions | +16% |
| Average CTR | -4% |
| Middle position | -6% |
In addition:
- The incorporation of the Basis line strengthened the ecommerce identity.
- UX improvements made navigation easier and increased customer satisfaction.
- The SEO strategy positioned new pages and attracted qualified traffic, generating new business opportunities and decreasing dependence on paid media.
Transform your ecommerce with Known Online
If you have a fashion brand, Known Online has specialized solutions for the sector. From VTEX optimization to UX strategies, SEO and custom development, we help you maximize your online performance.
Contact us!
Error: Contact form not found.
