During the Google I/O event, the company presented a set of new search functionalities powered by artificial intelligence (AI Mode), which are already available to all users in the United States. Although for now it is a local launch, these innovations anticipate what could soon begin to be implemented in Latin America, transforming the way we search and consume information online.
What is Google’s “AI Mode”?
It is a new modality within the search engine that redefines the search experience, integrating generative AI to deliver more useful, personalized and visual results. Among its most outstanding features:
- Immediate access: Available directly from the search engine, without prior registration.
- Deep exploration: Thanks to a technique called query fan-out, simultaneous searches are performed on different subtopics, which increases the depth and quality of the answers.
- Structured answers: Ideal for those seeking complex information, AI Mode can generate detailed summaries that save time and simplify decisions.
- Visual interaction: With Google Lens, users can ask questions based on what they see, integrating real-time images into their searches.
- Personalized results: By connecting with tools such as Gmail, results and recommendations tailored to the user’s interests and habits are provided.
- Real-time visual analysis: Automatic graphs and visual analysis can be generated to facilitate data interpretation.
- Enhanced shopping experiences: AI can suggest relevant products based on detected needs, optimizing the shopping journey.
- Agentic functionalities: Users will be able to delegate tasks such as searching for tickets or planning activities, and receive answers tailored to their preferences.
What impact will this have in Latin America?
Although AI Mode is not yet available in our region, its arrival is imminent and will mark a before and after for brands that rely on the digital channel. Some key opportunities for companies include:
- Greater visibility in searches: Adapting to this new dynamic will allow you to appear in more relevant results.
- Closer interaction with users: By better understanding search intentions, you will be able to connect with the customer at the right time.
- More efficient sales: Agentic functionalities could revolutionize the way products and services are presented online.
At Known Online, we help companies throughout the region to anticipate these changes. We implement digital strategies focused on innovation and making the most of the potential of technology.
Want to know how to adapt your business to the future of Google search? Let’s chat and discover together the opportunities ahead.
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