SEO & GEO & AEO: Search Engine Optimization for Search Engines and AI Engines
SEO & GEO & AEO: Search Engine Optimization for Search Engines and AI Engines
SEO & GEO & AEO: Search Engine Optimization for Search Engines and AI Engines
What is part of an SEO/GEO/AEO strategy?
GEO & AEO (AI positioning)
We optimize your digital ecosystem for LLMs. Through the advanced use of Structured Data (Schema Markup) and entity optimization, we make it easy for artificial intelligences to “read” and cite your brand as the source of authority when a user makes a conversational query.
Onpage Audit
We analyze your website as the main search engines and LLMs do: architecture, speed, indexing, tag hierarchy, internal linking and URL structure. We detect the bottlenecks that limit your visibility and prioritize corrections according to their impact.
Scaled Content & Human-in-the-Loop
We create massive content clusters to dominate entire niche markets. We use AI to write drafts based on Search Intentwhich are then curated and enriched by human editors. We manage to publish massively in a month without sacrificing quality or brand consistency.
Architecture & Technical SEO
To be positioned your house must be tidy. We audit and correct problems of Crawl BudgetJavaScript rendering and load times. We ensure that bots (Google and AI) can crawl and index your site without technical friction.
Usability and Conversion
We analyze user behavior within your website, with heat maps, navigation flows and detection of improvements in terms of bounce rates. We apply CRO and UX/UI improvements so that organic traffic is transformed into real customers. The entire funnel is analyzed from start to finish, optimizing each step to maximize effectiveness.
Authority and Digital PR
In a world full of spam sites or large directories, domain authority is your lifeline. We clean up sites that don’t contribute or add to brand traffic while executing Digital PR strategies to get links from real news sites and industry referrers, validating to search engines that your brand is a trustworthy entity from start to finish.
Analytics and Business Intelligence
We integrate measurement platforms to visualize in real time how each action impacts traffic, leads and sales. We work with attribution models, tracking by funnel stages, conversions, completed forms and specific sections for middle management. Data is not reported, it is analyzed to define strategies and concrete actions.
Successful migrations
Whether you migrate to Shopify, VTEX, Adobe Commerce, Magento or a proprietary system, we take care of shielding your traffic. We plan the architecture of redirects, the visibility of your products or services and even a global mapping so that you don’t lose a single visit or authority during critical structure changes.
Local SEO
We optimize Google Business Profile, NAP (Name, Address, Phone), categories, reviews and photos. We manage proximity signals and citations to appear in the local pack and geolocalized searches. All your branches or outlets are managed from one place, no matter how many there are. We connect with Merchant Center in order to make a more unified work against mobile searches by proximity.
International SEO
We define the best structure (ccTLD, subdomains or subdirectories) and implement the correct hreflang. We localize content according to lexicon and search behavior by country, reinforcing authority with local links and mentions. This way we avoid cannibalization and maximize relevance in each market.
Zero Click Search
We optimize for images, videos, news, maps and rich results (FAQs, How To, Product, Review, AI). We implement structured data and strategies by result type to improve CTR and visibility. Nowadays, search results are not enough: your user must find you in any format they use.
Reporting and Visualization
We deliver easy to understand monthly reports: keyword evolution strategic, technical health, organic growth and conversions. We combine dashboards with work Gantt, outlining short-term tasks and reviewing implementations. Monthly, quarterly and semi-annually we make cuts to analyze improvements and define new strategies, ensuring continuity and evolution of the project.
We are endorsed by our certifications
How do we work SEO/GEO/AEO?
How does the strategy fit my specific industry and competition?
Each industry and business has its own dynamics and particularities. We analyze all aspects of your websiteWe identify current and potential competitors (often different from the ones you see commercially) and strategically select your own keywords, competitors' "non brand" words and new opportunities according to segment, country and business objective.
We don't just stop at general information: we differentiate between commercial, transactional and navigation keywords. commercial, transactional and navigation keywords to target each search intent. We combine this external analysis with a complete internal study of your website: architecture, headers, metadata, design, loading speed and more.
Finally, we deliver a complete report with multiple deliverables and a Gantt or work map that shows concrete actions with defined timelines, ensuring clarity and planning from day one.
What results can I expect?
The results depend on the type of business objective:
- Informative or institutional pages: higher visibility, organic traffic and brand mentions are expected.
- Lead generation: in addition to the above, we seek to improve conversions in forms, increase sessions, reduce bounce rate and optimize the conversion rate.
- Ecommerce: we add detailed analysis of most searched and sold products, best performing brands, sessions per page, average monthly, semi-annual and annual ticket, and revenue generated by organic or AI channel (which GA4 can register as referral).
All of this is measured with clear metrics and dashboards that allow you to visualize evolution and make data-driven decisions.
How do you integrate SEO with your overall digital marketing and sales strategy?
At the outset, we conduct in-depth consultations to understand your company's objectives beyond the organic channel..
- If the focus is visibilityIf the focus is on visibility, we work on internal web improvements and content optimization to enhance what is already being done in other areas, avoiding cannibalization.
- If the objective is lead generationWe analyze the actions of other areas and adapt SEO to improve the site's presence, supporting marketing with strategic keywords, dashboards, search recommendations and correction of errors that affect conversion forms.
- For ecommercewe do the same, adding cross-channel analysis: we understand how the user can convert through other channels (ads, social, referrals) and we adjust SEO to enhance these actions and generate synergy with ad campaigns, automations and PR.
Known Online's approach is integralSEO is the engine that powers the entire digital strategy.
They trust us
How we help brands stand out and grow in search engines and AI engines
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