Solutions for B2B Companies

We evaluate your business requirements to define the right portal model: open, closed, with automatic or manual validation of buyers. We design the architecture in terms of permissions, logistics and access, and we develop on VTEX, Adobe Commerce, Shopify or custom portals.

We synchronize customers, organizations, cost centers, price lists, stock and credit in real time between your platform and your ERP, CRM or WMS. An integrated operation eliminates manual errors and ensures that each buyer sees exactly what they are entitled to.

We develop B2B lead acquisition and enrichment strategies with AI agents tailored to each company’s customer profile. From prospecting at scale to customized automation marketing flows that nurture the sales pipeline continuously. We design data flows and dashboards for operational management and strategic decision making.

Your company sells directly to other companies, with differentiated commercial conditions per customer or segment: price lists, volume discounts, credit and specific payment methods. The most common case of B2B digitalization.

Benefit or internal sales platforms for employees of a company. Requires corporate authentication, budget allocation per employee and exclusive catalogs or prices for the channel.

Distribution chains of two or more links where the manufacturer manages the conditions for each distributor level. Requires price, stock and fulfillment rules differentiated by chain level.

The manufacturer or brand sells through distributors who then reach the end consumer. The platform manages the manufacturer’s catalog and conditions, but the fulfillment may fall on the distributor.

Platforms where multiple corporate buyers access multiple sellers. Requires management of sellers, catalogs per seller, commercial terms per buyer-seller pair and massive onboarding tools.

Independent reseller networks, affiliate models with incremental commissions, membership programs with volume-based benefits. Formats that leverage the logic of social networks or communities to scale distribution.

We obtain B2B prospect data by business type, geographic area and indirect volume signals such as quantity and quality of reviews. The result is a prospect database with direct contact data, segmented and ready for commercial actions, without manual search work.

We analyze Instagram accounts to detect potential B2B clients by profile and industry, and we activate massive actions on decision makers on LinkedIn. These sources allow us to broaden the spectrum of prospects and qualify them by size before the first contact, multiplying the effectiveness of the commercial team.

We develop automation marketing flows to enrich captured leads with additional content and data, SEO and content strategies to attract prospects in early stages of the buying process, and lead nurturing chatbots that qualify interest prior to sales referral.

Once we have the prospect data, AI agents generate personalized first contact messages for each company and decision maker: name, industry, size, relevant context. The result is outbound with the relevance of human contact and the scale of automation, without sacrificing one in favor of the other.

Where to start a B2B digital transformation?

The answer depends on the current state of the operation, but in most cases we recommend starting with a diagnosis of the business model: what type of relationship exists with buyers, how are prices and conditions managed today, and what integration exists with the ERP? This diagnosis defines whether it makes sense to start with a low-cost portal (level 1 or 2 of the scale) or whether the operation already justifies a full B2B suite implementation. Starting with the platform without clarity on the model is the most frequent cause of projects that do not generate adoption.

We don't just stop at general information: we differentiate between commercial, transactional and navigation keywords. commercial, transactional and navigation keywords to target each search intent. We combine this external analysis with a complete internal study of your website: architecture, headers, metadata, design, loading speed and more.

Finally, we deliver a complete report with multiple deliverables and a Gantt or work map that shows concrete actions with defined timelines, ensuring clarity and planning from day one.

What is the difference between a B2B ecommerce and a B2C ecommerce with discounts?

A B2C ecommerce with discounts for frequent buyers is not B2B. A real B2B requires price lists by customer or segment, authentication and authorization by organization, purchase approval flows, credit management and spending limits, invoicing with buyer tax data and support for corporate payment methods. These functionalities do not exist in a standard B2C store and require specific platform configuration or custom development. The gap between "special discounts" and a real B2B portal is often larger than it seems at the beginning.

Why traditional B2B marketing doesn't scale and how does AI solve it?

Traditional B2B marketing doesn't scale because it relies on non-automatable human effort: salespeople manually researching, building lists in spreadsheets and writing emails one by one. AI changes this equation in two dimensions: prospecting (identifying and qualifying prospects using open data sources such as Google Maps, Instagram and LinkedIn in a massive, automated way) and outreach personalization (generating relevant messages for each prospect using their actual context, without relying on the salesperson's writing skills). The result is a pipeline that grows predictably without scaling the sales team in the same proportion.

How is B2B ecommerce integrated with the company's ERP?

Integration with the ERP is a centerpiece of any serious B2B project. In practice, this integration must cover at least three critical flows: the synchronization of customers and their trading conditions from the ERP to the platform, the transmission of orders from the platform to the ERP in real time, and the consultation of stock and available credit to display reliable information on the portal. We work with ERPs such as SAP, Oracle, Odoo and local systems, and the level of integration is defined according to the complexity of each operation. A well done integration is transparent to the buyer and eliminates the manual operation of the internal team.