In the competitive Ecuadorian market, an online presence is essential for commercial success. Kywi, a leading company dedicated to the commercialization of hardware, home and construction products, recognized this need and chose Known Online, an eCommerce agency specialized in web development, digital marketing and business intelligence with a solid presence in Latin America, as a strategic partner. The collaboration between Kywi and Known Online not only represents a strategic synergy, but also marks the beginning of a significant digital transformation, highlighting the implementation of the advanced technological solution: the VTEX IO Store.
Read more: VTEX IO store for Kywi: Reliability, empathy and cost, the three factors for choosing Known OnlineTechnology upgrade with VTEX IO: The need to migrate ecommerce platform
In July 2023, Known Online began work on an ambitious project for Kywi: migrating its online store using VTEX IO technology. This project encompassed several areas of web development and digital marketing, with the goal of providing Kywi with a solid and effective digital presence.
“We met at the end of 2022 at a trade show that VTEX organized in Ecuador. The person who works at VTEX recommended the Known Online agency to us because he had worked with other clients in the country and found it to be very agile in the procedures they apply,” said Victor Martín Abarca Ramos, CX UX Ecommerce Retail Merchandising at Kywi.
“The specific need we had was to migrate ecommerce, since we previously had another platform that was very short and VTEX had many additional features that we required, but in the middle we needed someone to help us and just came up with the name of Known Online.“.
The choice of Known Online agency
“We chose Known Online because they had been recommended to us for other work already done in similar chains here in Ecuador and that gave us confidence. Second, the empathy we had with the team we met here in Ecuador and third, the costs they gave us. These were the three factors that, in order, led us to choose Known,” explained Victor Martín Abarca Ramos.
VTEX IO Kywi VTEX Store Development: Actions performed by Known Online
The Known Online team addressed Kywi’s specific needs in several key areas:
- VTEX IO Store Design: Using reference examples provided by Known Online and adapting Kywi’s brand manuals, an attractive and functional design was created.
- Consultancy for product uploading: Advice and support was provided for the efficient loading of products onto the platform, ensuring optimal presentation.
- Configuration of payment and logistics providers: Precise configurations were carried out to ensure secure transactions and efficient logistics.
- ERP integration: Seamless integration with Kywi’s ERP system was realized for seamless management of internal processes.
- Digital marketing configurations: Digital marketing strategies were implemented to increase Kywi’s online visibility and reach.
- Regulation of strategic indicators: Special emphasis was placed on the optimization of styles, loading time and user experience for greater satisfaction.
- Structuring metrics and QA: The implementation of detailed metrics and quality controls ensured consistent and reliable performance.
- Evolutionary support: Known Online not only delivered a final product, but also offered ongoing support for upgrades, new integrations and general maintenance.
VTEX IoT: Transforming the online shopping experience
VTEX IO is a cloud solution that enables web applications with reduced load times, boosting search engine rankings. The scalable infrastructure, CDN distribution and Smart Cache system ensure optimal performance and an exceptional user experience.
Cloud synchronization enables real-time build and deployment, while integration with the code execution environment ensures a seamless experience. In addition, VTEX IO offers tools for proper search engine indexing, a key advantage in the competitive world of e-commerce.
Results for Kywi
The collaboration between Kywi and Known Online resulted in an ecommerce that not only meets standards, but exceeds expectations. Proper search engine indexing and optimal mobile user experience are just some of the achievements.
“The great results were the organization and compliance with the deadlines since we made the work projection charts, as everything was met to perfection. We are happy with the results obtained. We also appreciate the seriousness of the work they are presenting and that gives us confidence to move forward”. concluded Victor Martin Abarca Ramos.
If you are a company in Ecuador looking to expand your online presence and increase your sales, Known Online is your strategic ally. With our proven experience, we understand the unique dynamics of the Ecuadorian market.
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