In a digital world that changes all the time, Google launched the AI Overviews and that is completely changing the rules of SEO. This report, based on a lot of data, shows how the way users see and use content in search results is changing. Here we tell you the key points.
Key points
- Rapid growth of AI Overviews: In March 2025, 13.14% of searches triggered AI Overviews, a remarkable increase from 6.49% in January 2025.
- Increased interest in informational content: 88.1% of the queries triggering AI Overviews are informational in nature, indicating a trend toward summary and direct responses.
- Impact on specific sectors: The Science, Health and Society industries are the most affected, showing growth of 22.27%, 20.33% and 18.83% respectively in AI Overviews coverage.
- Zero Click Behavior: Although keywords that trigger AI Overviews tend to show higher zero-click behavior, a slight decrease in the zero-click rate has been observed since their introduction.
What are AI Overviews and why are they a game changer?
AI Overviews are AI-generated summaries that appear directly in Google search results. Unlike featured snippets, which typically pull sentences from a single source, AI Overviews collect information from multiple sources, providing users with a unified response and reducing the need to click through to linked websites. This shift radically changes the way users access information, presenting new challenges for marketers and content publishers.
Implications for business and SEO
- Change in content strategies: As AI Overviews are gaining prominence in Google searches, marketers have to adapt. How? By creating useful, quality content that explains topics well, answers questions and has a unique style that stands out.
- Constant monitoring and optimization: Platforms like Semrush offer tools that allow companies to track their performance in AI Overviews, facilitating continuous optimization to stand out in this new search ecosystem.
The emergence of AI Overviews signals a transition to a more direct search model, where what really matters is responsiveness, rather than just rankability. Companies that embrace this reality will quickly be able to build trust, gain visibility in search results and thrive in what is predicted to be a post-click world.
Known Online is at the forefront of these changes, offering innovative solutions to help brands navigate and take full advantage of the transformations in SEO and digital marketing. Today, more than ever, staying on top of these trends is not an option, it’s key to keep growing.
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