Are you considering migrating to VTEX to power your eCommerce? This strategic decision can transform your digital business, allowing you to access a robust and scalable platform that offers innovative solutions to maximize your return on investment. In this post we tell you what is VTEXits advantages, the key aspects to consider when migrating and how to avoid common mistakes.
VTEX eCommerce Platform: Innovation and Scalability
What is VTEX and how does it work?
VTEX is a cloud-based e-commerce platform designed for companies looking to scale their digital operations. With its focus on a headless ecosystem, it allows to easily integrate functions such as marketplaces, payment methods and logistics, providing a complete omnichannel experience. Its SaaS model reduces the need for complex development, while its global infrastructure ensures stability and security.
VTEX stands out for its ability to adapt to different business needs, offering customizable modules and advanced analytics tools to optimize conversion.
VTEX Legacy vs IO: What changed?
The transition from VTEX Legacy to IoT marked a turning point in the way eCommerce is managed. VTEX IO is a more flexible, microservices-based architecture that allows you to customize and scale stores without compromising performance.
- Speed and efficiency: VTEX IO reduces loading times, offering an improved user experience.
- Flexibility: Facilitates the creation of unique interfaces and the development of specific applications.
- Technical support: Offers more frequent updates and an active community of developers.
To better understand how VTEX IoT revolutionized business, we invite you to learn more about our success stories:
- Portal for resellers with VTEX IO – Intime Case Study
- Digital transformation with VTEX IoT – Kywi Case Study
- VTEX IoT implementation for B2C and B2B – Piwen Case
Each of these projects shows how migration to VTEX IoT can be key to optimizing and scaling e-commerce operations.
Advantages of migrating to VTEX
- Integrated omnichannel: Unify your sales channels on a single platform, facilitating inventory and order management.
- Native Marketplace: VTEX allows your store to become a marketplace, increasing your reach.
- Technological flexibility: Its headless structure facilitates integrations and customizations.
- Scalability: Ideal for growing companies, offering advanced analytics and optimization tools.
What to consider when migrating to VTEX? Frequently Asked Questions
What resources do I need for a successful migration?
It is key to have a specialized team that evaluates the compatibility of your current systems and plans each stage. At Known Online, we accompany you from the initial assessment to the implementation, ensuring that all aspects of the migration are managed efficiently.
How are existing integrations affected?
Integrations with ERP, payment gateways and logistics must conform to VTEX standards to ensure a smooth transition. Our expert integrations team can adapt and optimize your existing systems to work seamlessly with the new platform.
How long does the migration take?
The time varies according to the complexity of the project, but with proper planning it can last between 1 and 4 months. We work under agile methodologies to reduce time and guarantee fast results without compromising quality.
Recommendations SEO for a migration to VTEX
A poorly managed migration can negatively impact your organic positioning. Therefore, implementing SEO strategies from the beginning is essential to maintain and improve the visibility of your website.
- 301 redirects: Make sure to correctly redirect the old URLs to the new ones to preserve the positioning.
- Technical audit: Evaluates loading speed and optimizes content according to SEO best practices.
- Updated Sitemaps: Generate a sitemap for search engines to index your new pages quickly.
SEO Success Stories
At Known Online, we help several brands to integrate effective SEO strategies during their migrations. We invite you to learn more about our SEO success stories here. These examples demonstrate how we can maintain and improve organic traffic during a process as critical as a migration.
VTEX vs. other Ecommerce platforms (Woocommerce, Cloud Store, Shopify)
Compared to platforms such as Woocommerce, Cloud Store and Shopify, VTEX offers greater scalability and advanced tools for medium to large businesses. VTEX excels in omnichannel solutions and customization. If you’re looking for more details on how VTEX compares to other eCommerce platforms such as Shopify, Shopify Plus or Adobe Commerce (ex Magento) we invite you to read our blog posts. Here you will find comprehensive analyses that will help you make an informed decision for your business.
Common mistakes when migrating to VTEX and how to avoid them
- Lack of planning: A detailed plan is essential to avoid disruptions in the operation. At Known Online, we help you design a complete roadmap that includes initial analysis, timeline and risk mitigation strategies.
- Not testing: Implementing changes without testing can lead to costly errors. Our team performs extensive testing at every stage of the migration to ensure that everything is working properly before launch.
- Ignoring SEO: Not preserving organic traffic can negatively impact your sales. Known Online has SEO specialists who work to maintain and even improve your ranking during the migration.
- Problems with integrations: Incompatibilities with current systems can delay the project. Our expert integration team ensures that your systems (ERP, payment gateways, logistics, among others) adapt perfectly to VTEX.
Migrate to VTEX How can we help you?
Migrating to VTEX is a strategic decision that can transform your digital business. From its technological flexibility to its advanced analytics and omni-channel tools, VTEX is positioned as a comprehensive solution for companies looking to scale and optimize their operations.
At Known Online, we offer a customized approach to each migration project, combining technology, experience and a multidisciplinary team. Our VTEX FastStore certification positions us as one of the few agencies in LATAM with the ability to offer this advanced technology to our clients. Our goal is to make your transition to VTEX smooth and efficient, ensuring that your store is ready to grow and meet your customers’ expectations.
Do you need support to migrate to VTEX? Contact us to start planning your migration and avoid these common mistakes.
