We share how was the migration from Full Commerce to INTIME’s own operation INTIME’s own operation by the hand of Known Online.
Migration from Full Commerce to INTIME’s own operation
The Need for INTIME: Migration from Full Commerce to own operation
INTIME emerged as a family business in 1982 dedicated to the manufacture and marketing of underwear, with a special emphasis on women. It currently has four distribution channels: its own stores throughout Chile, catalog sales, E-commerce sales and distribution through major retailers nationwide (Falabella, Ripley, La Polar, Paris, Johnson and Hites).
In the quest to perform a migration from Full Commerce to own operation, INTIME met Known Online by referral from partner VTEX, in May 2022: “We had a supplier that took care of all the eCommerce but did not meet our expectations in terms of commercial issues and response times. That’s why, we knocked on VTEX’s door and they recommended Known Online, a digital agency.“Roberto Barrera, IT project manager at INTIME, recalled.
He also explained in detail what was the reason for the migration: “We needed to get out of the Full Commerce of the old provider and take over. It was a daily problem because they had control of everything and any inconvenience we had or change we wanted to make was cumbersome and they did not have the response times we required. In addition, there was the commercial issue “.
Choosing a reliable supplier
When leaving Full Commerce to take on its own operation, the selection of suppliers is fundamental, so the choice of a partner is not an easy task. It is key to have confidence and have the opportunity to negotiate because when you are in a Full Commerce the possibility of negotiation is much more difficult.
In addition to VTEX’s recommendation, INTIME sought out other agencies on its own to compare proposals: “In the end, the decision to choose Known Online was made by the management and it was basically because of the optimum response time they offered us to carry out the migration process from response time they offered us to carry out the migration process from Full Commerce to in-house operation.We needed to get out as soon as possible. We needed to get out as soon as possible. We didn’t want to leave during the Christmas season, but we wanted to leave as soon as possible. “.
The process of Migration from Full Commerce to own operation
Regarding the work methodology, INTIME’s Head of IT he said: “Known Online has a well-marked work methodology, with stipulated meetings, which is very good and the experience they have is noticeable. You can smell it. We are a small team that eats us day by day and although we are going to take care of the web, Known Online is our strategic partneris by our side and accompanies us throughout the process with working meetings.“.
At Known Online we offer the following services Full Commerce BridgeWe seek to be a bridge between the 100% dependence on Full Commerce to generate internal operation capabilities that allow the sustainability of the project in a profitable way in the long term. We offer our clients the option to enter and maintain the ecommerce operation partially or totally, according to the needs of each company, with a flexible and scalable model.
Optimal response time and experience
“What we value most about Known Online is that they work super they work super well. The best thing is that they are right next to me, they are part of our team and I can call them when I need them, That this did not happen with the other agency, which did not listen to our needs. I appreciate the feeling of closeness and that if we feel that we are drowning we can call them and they are available, they have an answer. They are empathetic and know a lot about the product through years of experience. “, he concluded Roberto Barrera.
Results
- In February 2023, Full Commerce’s migration to own operation was successfully completed with a flexible model, with the objective of maximizing the profitability of the online channel.
You may be interested in:
- Levis and Furzai’s Full Commerce exit success story: “The migration was super positive”.
- Webinar Summary: How to plan a Full Commerce outbound process.
