The growth of e-Commerce and its application in all types of businesses is a constant in recent years as it offers many advantages such as lower costs, wide scope of business, constant commercial flow and a great exponential growth of the business.
With the pandemic and in a crisis situation like the one we had to go through worldwide, many long-established brands had to update themselves and e-Commerce became a great alternative so that they could continue to generate income, position their brand and grow their business continuously, thanks to a website with an online store. If your company is not adapted to online sales, now is the time.
Store development on VTEX for Viu Manent
Viu Manent is a Chilean winery owned by the Viu Bottini family. It was founded in 1935 by the Catalan immigrant Miguel Viu García and is currently managed by the third generation, led by Jose Miguel Viu Bottini, who has been responsible for directing the winery towards export markets, consolidating the brand as a producer of high-end wines that are exported worldwide and leading the development of wine tourism in Colchagua, positioning it as the main wine destination in Chile.
It is also the pioneer winery of Chilean Malbec, being the first winery to produce and label, 21 years ago, a wine of this grape variety in Chile. Today it is also the winery with the most Malbec wines on the market, all of which are recognized worldwide for their excellence and innovation.
The winery offers guided tours, carriage tours, bicycle rides on inland roads, horseback riding, various experiences such as wine tastings and lunches at the Rayuela Wine & Grill restaurant, as well as souvenirs in the wine and handicraft stores.
With the Covid-19 pandemic and after the forced closure of its customer service, Viu Manent decided to bet on e-Commerce. To do so, it chose Known Online to develop its online store from scratch.
Shares
Known Online suggested using the VTEX e-commerce platform, due to its ability to scale in the future. In order to meet the proposed objective, the following tasks were carried out:
- Layout: The website layout work was done.
- Development: In 30 days we developed custom functionalities for the store. The development was custom made and we worked on user experience according to the client’s needs to improve their visibility and optimize their resources.
- Integration: An integration with its electronic invoicing system was performed.
- Training: Training was provided to the Viu Manent team on the use of the Vtex tool itself in order to gain autonomy when entering the world of e-Commerce.
Results
The proposal provided and implemented by Known Online, completely solved the client’s need since the online store on the VTEX platform is already operational and the development was done in 30 working days .
