With the advent of the pandemic and social isolation as the only prevention, the current volume of searches for products and businesses in digital has increased unprecedentedly. The strict recommendation of isolation generated a strong change in the consumption habits of users and many businesses now turn to the digital world to offer their products and services. Customers adapted to these habits and companies also had to adapt and accompany this change. In short, websites are no longer the main window to be the only open business. According to Google indexed searches, among the most searched terms, “web development and design” increased by 65%. While the markets that grew the most were deliveries (grocery, supermarkets, restaurants and gift shops), in general many categories (technology, clothing, kitchen and household items, and baby and children’s items) experienced strong growth in terms of searches in the last few months.
Store development on VTEX for Pikaboo
Pikaboo is a new brand from Chile that is dedicated to the online sale of baby and children’s items with nationwide shipping and works with recognized brands such as Playmobil, Disney, Pinipon, Fornite, Barbie, Hot Wheels, etc.
Being a new brand, the company then decided to contact Known Online with the main need to develop their online store from scratch.
Shares
Known Online, agency specialized in developments and VTEX partner, understanding the needs of the brand, suggested using this e-commerce platform, due to its ability to scale in the future.
- We designed and branded the website taking advantage of all the options provided by the VTEX platform. For example, VTEX helps users to improve their marketing campaigns, as it provides SEO features such as friendly URLs, tags, meta-tags, redirects, among others.
- The site was developed with a focus on usability, speed and user experience.
- A reliable and real-time metrics structure was generated.
Results
- The development of the Vtex store was completed in 60 working days .
