Success story: Volkswagen enhances the launch of its Tera model with Known Online

Volkswagen Argentina is constantly facing challenges in the competitive automotive sector, where innovation and efficiency are crucial to maintain its market leadership. In this case, the brand sought to drive the launch of the pre-sale of its new Tera model through the VTEX platform, relying on a comprehensive approach to VTEX development and Salesforce integration. The main objective was to offer a seamless and effective shopping experience, allowing customers to choose features such as color and dealer, while optimizing the traffic generated by marketing campaigns.

To achieve these objectives, Volkswagen Argentina set out to establish an effective process that not only aligned with its business goals, but also maximized customer satisfaction. This involved ensuring that the website was enabled at a specific time to allow the generated traffic to enter, an approach that required exceptional coordination and solid technical support.

The challenge

The initial challenge for Volkswagen Argentina was the planning and execution of the pre-sale launch of the Tera model. Given the relevance of this event, it was essential that the website be activated at a precise time to handle the expected high volume of traffic. Any technical problems could lead to customer dissatisfaction and negatively affect sales, which underscored the importance of having a robust and reliable system.

In addition to the timely activation of the site, Volkswagen needed to ensure that customers could make informed decisions about their vehicle purchase. This included color selection, dealer selection, and the ability to transact efficiently and securely. Furthermore, an internal reporting system was required to allow real-time tracking of availability and user activity on the site. The complexity of the event demanded a meticulous approach to the preparation and execution of the launch, as well as the management of the VTEX platform.

The solution: VTEX development and Salesforce integration

Known Online joined Volkswagen Argentina to address these challenges through a comprehensive and detailed project. The overall scope involved the development of a VTEX store with a renewed aesthetic that reflected the brand’s identity. A restructuring of the whitelabels architecture was carried out with the objective of allowing the correct management of stock by each dealership, ensuring that each customer had access to the desired options at the time of launch.

In addition, VTEX Admin Apps were developed to facilitate internal management and reporting, providing Volkswagen with critical tools to monitor performance in real time. To optimize data-driven decisions, measurement through Google Analytics 4 was implemented, enabling an evaluation of the actions taken at the event. This holistic approach ensured that all aspects of the launch were carefully coordinated and managed.

The results

The launch event was a resounding success. Activation and update times were accurate, allowing for a seamless shopping experience for customers. The reporting functioned optimally, providing real-time information that facilitated immediate decision making by the Volkswagen team. This not only improved pre-sales efficiency, but also increased customer satisfaction and solidified the brand’s perception as an innovative leader in the industry.

The results obtained from the launch of the Tera model not only reflect the effectiveness of the implemented solution, but also highlight the importance of collaboration and methodical approach between client and agency, leading to tangible results and a significant increase in the efficiency of the sales process.

The successful implementation of the VTEX platform for the pre-sale launch of the Tera model highlights the strategic value of a well-planned solution. Does your brand also face the challenge of launching products flawlessly? 💡 At Known Online we have the expertise and technology to make it happen.

Let’s talk about how we can boost your next launch.