In e-commerce, personalization is key to attracting and retaining customers. Adobe Target is positioned as a leading tool that allows brands to offer unique experiences, tailored to the needs of each user. In this post, we tell you what Adobe Target is, its features, advantages and how you can implement it in your digital strategy. If you are looking for advanced solutions to optimize your e-commerce operations, do not hesitate to contact us at Known Online, specialists in Adobe Commerce.
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In an ever-evolving digital world, marketers are constantly looking for ways to maximize the performance of their campaigns and make more informed decisions. That's why Adobe Mix Modeler has become an indispensable ally. This artificial intelligence-based solution enables marketing teams to measure their campaigns and optimize their planning across multiple channels, maximizing return on investment(ROI). In this post, we tell you how Adobe Mix Modeler can transform your marketing approach, helping you to increase ROI and improve the efficiency of your strategies. For more information, visit Known Online we offer you the support you need to implement this tool.
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Can you imagine being able to unify all your customer information in one place, no matter how many platforms you use? That's what the Adobe Real-Time Customer Data Platform (CDP) can offer you. In this guide, we tell you how Adobe Real-Time CDP enables you to create unified customer profiles and perform advanced segmentation for both B2C and B2B, enhancing your marketing strategies without relying on cookies. If you are looking for ecommerce solutions, Known Online is ready to help - read on to learn how Adobe Real-Time CDP can transform your business!
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In today's digital world, content management is key to the success of any company seeking to improve its online presence. Adobe Experience Manager(AEM) is one of the most advanced and complete platforms for content management, offering solutions that allow you to customize digital experiences and optimize resources across multiple channels. In this post, we will explain how Adobe Experience Manager can transform the content strategy of your business and what features make it indispensable to achieve an effective digital transformation. If your company is looking to make the most of the most innovative tools on the market, Known Online can help you integrate and leverage Adobe Experience Manager to achieve your goals.
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In the competitive e-commerce market, choosing the right platform is key to ensuring the success of your online store. Both Shopify Plus and Adobe Commerce are two of the most popular choices among large companies, each with their own unique features, functionalities, advantages and disadvantages. In this article, we tell you in detail the differences between the two platforms (Shopify Plus vs Adobe Commerce) and how each can benefit your business. If you are considering which is the best option for your online store, read on.
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Today's Customer Journey is more complex than ever, spanning multiple channels and touchpoints. With the transformation to a digital-first world, it is not surprising that omnichannel experiences are becoming increasingly complex, generating almost as many customer journeys as there are customers. That's why, to truly understand their behavior and optimize their interactions, it's key to have tools that allow you to visualize this journey holistically. Adobe Customer Journey Analytics is a solution to get a complete and real-time view of how customers interact with your brand along their journey. In this post, we explain what Adobe Customer Journey Analytics is, when to use it and how it can improve your marketing strategies. If you are looking to implement solutions that optimize your customer journey, Known Online can help you.
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