Content marketing has changed a lot. Today, anyone can create many publications in a short time thanks to tools such as artificial intelligence. But this also means that there is more competition for the public’s attention. In this scenario, it is key to stand out. How can brands achieve this in the midst of so much similar content? Here are some content strategies in the age of artificial intelligence that experts use to make a difference.
Content strategies in the age of artificial intelligence
1. Building stories from original data
Most marketers have access to the same AI tools. However, generating unique data is one area where you can make a difference. Conducting original research not only provides valuable content, but also allows you to highlight the stories your audience wants to know.
2. Create non-traditional types of content
Due to the saturation of AI-generated SEO articles, it is key to innovate. Consider developing templates or tools that help clients with specific tasks, creating useful and functional content that is difficult to replicate.
3. Use your voice as a differentiator
The way information is presented can be as important as the content itself. A distinctive tone and unique perspective help your message be heard amidst the noise. Personality in your copy can humanize the brand and build trust.
4. Write for a specific audience
Understanding the culture and shared experiences of your audience can provide a competitive advantage.
5. Share first-hand experiences and “provide the evidence”.
Including personal stories and concrete examples of lived experiences can enrich your content. This approach not only strengthens credibility, but also provides an emotional connection with readers.
6. Include original quotes from experts
Interviews and insights from industry leaders are difficult to replicate. By including their opinions, you not only bring credibility, but also leverage their network to increase the visibility of your content.
7. Incorporate relatable examples
Practical examples help demystify complicated concepts. By connecting topics to everyday situations, you make your content more accessible and memorable to your audience.
8. Create with empathy
Empathy is key to effective communication. Understanding the real needs and problems of your target audience ensures a genuine connection and improves the relevance of your content.
9. Give prominence to the authors instead of focusing only on the brand.
Authenticity is becoming a determining factor. Highlighting authors’ credentials and stories helps build credibility and establish a closer relationship with readers.
In an era marked by artificial intelligence, what really differentiates a brand is its ability to connect in a genuine way. Betting on content with a human touch, relevant and well contextualized is not just an option, it is a necessity. At Known Online we help you design an authentic and powerful content strategy, so that your brand not only stays relevant, but also leads.
Do you want to stand out in the new digital scenario? Let’s talk about it.
Error: Contact form not found.
