Can you imagine being able to unify all your customer information in one place, no matter how many platforms you use? That’s what the Adobe Real-Time Customer Data Platform (CDP) can offer you. In this guide, we tell you how Adobe Real-Time CDP enables you to create unified customer profiles and perform advanced segmentation for both B2C and B2B, enhancing your marketing strategies without relying on cookies. If you are looking for ecommerce solutions, Known Online is ready to help – read on to learn how Adobe Real-Time CDP can transform your business!
Adobe Real-Time CDP Guide: What you need to know
What is Adobe Real-Time CDP?
Adobe Real-Time CDP is an application service based on the Adobe Experience Platform that enables companies to bring together information from different sources to create unified customer profiles in real time. This advanced tool is ideal for companies operating in B2C and B2B environments, as it facilitates decision making based on up-to-date and comprehensive data.
Unlike other data management platforms, Adobe Real-Time CDP not only unifies information from multiple channels, but also enables real-time segmentation. This means you can fine-tune your marketing campaigns and deliver personalized experiences instantly, with data that is always up to date.
Adobe Real-Time CDP features
Adobe Real-Time CDP stands out for its ability to deliver unified customer profiles, regardless of business type. Key features include:
- Real-time customer profiles: Gather data from multiple sources (web, apps, CRM, etc.) and update them instantly to keep a customer profile always up to date.
- Advanced segmentation: Thanks to its artificial intelligence and machine learning, it allows you to create precise segments based on customer behavior.
- Easy integration: The platform integrates easily with solutions such as CRM, ERPs and ecommerce systems, allowing data to flow without friction.
- Compliance: It is designed to comply with data protection regulations , offering tools to manage user consent.
How to create unified customer profiles with Adobe Real-Time CDP and increase your conversions
Creating a unified customer profile is one of the first steps to maximizing the ROI of your campaigns. Adobe Real-Time CDP makes this possible by collecting data from different channels and combining it into a single view. This process allows you to identify behavioral patterns that enhance the personalization of interactions.
This way you can have all the information about your customers at your disposal: demographics, purchase history, social media interactions and much more. With this comprehensive view, you can create much more effective marketing campaigns, offering products or services at the right time and to the right people.
In addition, the ability to update these profiles in real time allows companies to adapt to changes in consumer behavior in an agile manner, improving conversion rates.
Cookie-free marketing: How Adobe Real-Time CDP protects your data and improves results.
With the elimination of third-party cookies, data privacy gained significant relevance in digital marketing. This is where Adobe Real-Time CDP plays a key role. Through its focus on primary data collection and its consent management capabilities, this platform ensures compliance with data protection regulations without losing targeting effectiveness.
Adobe Real-Time CDP means not only security, but also the ability to continue to deliver personalized experiences without relying on external cookies. This is essential for maintaining customer trust while optimizing the performance of your campaigns.
How to transform B2C and B2B segmentation in real time
Real-time segmentation is one of the great advantages of Adobe Real-Time CDP. For the B2C segment, it allows you to group consumers according to their behavior, preferences and geographic location. For example, you can create campaigns targeted to users who have shown interest in specific products, offering personalized promotions and increasing the probability of conversion.
In the B2B context, on the other hand , Adobe Real-Time CDP enables much more precise segmentation. Company profiles include not only basic data such as industry and company size, but also detailed information about previous interactions, purchase history and sales cycle. This is especially useful for creating marketing strategies based on the current state of the business relationship.
Create B2C segments with Adobe
Adobe Real-Time CDP makes it easy to create highly personalized B2C segments. With the ability to analyze data in real time, you can identify those consumers who are closest to making a purchase, those who have interacted with specific content, or those who have shown a pattern of recurring behavior. In this way, you can create more relevant and timely shopping experiences, positively impacting conversion rates.
Create B2B segments with Adobe
For B2B companies, segmentation is equally effective but requires a different approach. It allows you to analyze historical data on business relationships, as well as the most recent interactions. This allows you to identify cross-selling opportunities and offer products or services that fit each company’s buying cycle, optimizing the customer experience.
Adobe Real-Time CDP is a must-have tool for companies looking to unify customer data and improve segmentation in both B2C and B2B. Its real-time profiling capabilities and focus on data protection make it ideal in an environment where privacy is paramount. If you want to get the most out of Adobe CDP and improve the effectiveness of your marketing strategies, don’t hesitate to contact us!