Omnichannel

[cs_content][cs_section bg_color=”hsl(0, 0%, 100%)” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ class=”cs-ta-center” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px 25px 0px 0px;”][x_custom_headline level=”h2″ looks_like=”h2″ accent=”false” class=”h-landmark”]Integrate offline with online[/x_custom_headline][cs_text style=”color:#000;”]
We measure the behavior patterns of the users in your shop, mall, neighborhood or city and interact with them through their cell phone, approaching the message at the right moment.

We analyze the data in order to improve your services, make your customer service more efficient and increase their level of happiness with your brand.

[/cs_text][cs_element_button _id=”6″][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ class=”caso-exito” style=”margin: 0px;padding: 45px 0px;”][cs_row inner_container=”true” marginless_columns=”false” class=”cs-ta-center” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px 25px 0px 0px;”][x_image type=”none” src=”https://knownonline.com/wp-content/uploads/2017/07/Flujos1.png” alt=”” link=”false” href=”#” title=”” target=”” info=”none” info_place=”top” info_trigger=”hover” info_content=””][/cs_column][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/2″ style=”padding: 0px 25px 0px 0px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-left”]Success story: Aruba Tourism Authority[/x_custom_headline][cs_text class=”cs-ta-justify” style=”color:#000;”]

Aruba Tourism Authority (ATA) decided to implement a solution based on omnichannel marketing with well-defined goals. First, they wanted to understand the profitability of the investment on massive events, being able to measure the amount of tourists that went through each event. Another goal was to understand the interests of these tourists in order to carry out relationship marketing.

In order to measure the operation of their massive events, they initially evaluated two major festivals on the island: Fashion Week, held in December 2016, and the Soul Beach Festival that took place in May 2017 and included Usher, the global phenomenon and winner of several awards along with The Roots, Grammy winners.

[/cs_text][cs_element_button _id=”19″][/cs_column][/cs_row][/cs_section][cs_section parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px;”][cs_row inner_container=”true” marginless_columns=”false” class=”cs-ta-center” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px 25px 0px 0px;”][x_custom_headline level=”h2″ looks_like=”h2″ accent=”false”]What do we do in Omnichannel Marketing?[/x_custom_headline][cs_text style=”color:#000;”]In order to take advantage of online tools to understand the offline environment, we developed 6 key activities: Listening, Interaction, Analysis, Telephony, Integration and Reporting.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”false” marginless_columns=”true” bg_color=”hsla(0, 0%, 0%, 0)” style=”margin: 0px auto;padding: 0px;”][cs_column bg_color=”rgb(82, 82, 82)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ class=”cs-ta-center” style=”padding: 0px 25px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-center” style=”color: hsl(0, 0%, 100%);”]Listening[/x_custom_headline][cs_text class=”cs-ta-justify” style=”color:#fff;”]Through antennas we can measure the movement of cell phones in certain regions, generating heat maps, counts and user flow.[/cs_text][/cs_column][cs_column bg_color=”rgb(140, 140, 140)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px 25px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-center” style=”color: hsl(0, 0%, 100%);”]Interaction[/x_custom_headline][cs_text style=”color:#fff;”]If users decide to access our App, the system sends them personalized notifications, cross-actions and up-selling based on the behavior of each of them.[/cs_text][/cs_column][cs_column bg_color=”rgb(196, 196, 196)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px 25px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-center”]Analysis[/x_custom_headline][cs_text class=”cs-ta-justify” style=”color:#000;”]We generate metrics and cross information between places to detect patterns and detect how, where and who generates conversions.[/cs_text][/cs_column][/cs_row][cs_row inner_container=”false” marginless_columns=”true” bg_color=”hsla(0, 0%, 0%, 0)” style=”margin: 0px auto;padding: 0px;”][cs_column bg_color=”hsl(0, 0%, 100%)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ class=”cs-ta-center” style=”padding: 0px 25px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-center” style=”color: hsl(0, 0%, 0%);”]Telephone[/x_custom_headline][cs_text class=”cs-ta-justify” style=”color:#000;”]We have a unique solution in the market of integrating VOIP services with Google Analytics.[/cs_text][/cs_column][cs_column bg_color=”rgb(196, 196, 196)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px 25px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-center” style=”color: hsl(0, 0%, 0%);”]Integrations[/x_custom_headline][cs_text class=”cs-ta-justify” style=”color:#000;”]We generate integrations of the measurement system with your CRM to be able to nourish the database and enrich the personalized notifications.[/cs_text][/cs_column][cs_column bg_color=”rgb(140, 140, 140)” fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/3″ style=”padding: 0px 25px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-center” style=”color: hsl(0, 0%, 100%);”]Reporting[/x_custom_headline][cs_text class=”cs-ta-justify” style=”color:#fff;”]We make reports that identify which marketing actions, both offline and online, are those that effectively have good returns on investment and customer loyalty.
[/cs_text][/cs_column][/cs_row][/cs_section][cs_section id=”contacto” bg_color=”hsl(0, 0%, 100%)” parallax=”false” separator_top_type=”none” separator_top_height=”50px” separator_top_angle_point=”50″ separator_bottom_type=”none” separator_bottom_height=”50px” separator_bottom_angle_point=”50″ style=”margin: 0px;padding: 0px 0px 45px;”][cs_row inner_container=”true” marginless_columns=”false” style=”margin: 0px auto;padding: 0px;”][cs_column fade=”false” fade_animation=”in” fade_animation_offset=”45px” fade_duration=”750″ type=”1/1″ style=”padding: 0px 25px 0px 0px;”][x_custom_headline level=”h2″ looks_like=”h3″ accent=”false” class=”cs-ta-center”]Are you interested in learning more about our Omnichannel Marketing service? Contact us.[/x_custom_headline]








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